Washington, D.C., November 11, 2020 – CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that Cint Australia, has been recertified to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and data analytics.
ISO 20252 was updated and streamlined in 2019 to be more relevant to current market research stakeholder needs and include new data practices, ethical requirements, and additional updated clauses on data management security that align with the EU’s General Data Protection Regulation (GDPR). ISO 20252:2019 establishes globally recognized terms, definitions, and service requirements for project management in research organizations. Processes outlined in ISO 20252:2019 are designed to produce transparent, consistent, well-documented and error-free methods of conducting and managing research projects.
Headquartered in Surry Hills, Sydney, Cint Australia is a division of Cint, a global market research technology company that operates the world’s largest sample exchange. The company’s technology platform automates sample fieldwork and operations, bringing together market research buyers and sellers for gathering insights quickly, cost-effectively and at scale. Cint's technology is used for online panel, sample and project management, audience management and monetization.
“At Cint, we are committed to meeting and exceeding industry standards and best practices for market research in all 150 markets where we do business, including Australia, an area where we are experiencing swift growth,” said Karine Parsy, Cint’s Executive Vice President, APAC. “Our innovative, technology-first approach is founded in doing what’s best for our 100 million global respondents, and in delivering quality outcomes for our clients around the world.”
Cint Australia’s certification covers online panel and sample management carried out by Cint project managers in Australia, specifically: sampling, including access panels and self-completion to be attested to in accordance with Annexes A and E of ISO 20252:2019.
“The audit was completed under the all-remote framework we developed once pandemic restrictions were implemented in Melbourne, AUS to Tokyo to Sydney,” explained Juliana Wood, Managing Director of CIRQ. “We appreciate the flexibility and determination of Cint staff and our auditors to ensure this audit was thorough and complete despite the changing logistical challenges.”
Cint is the technology backbone of the world's most successful insights companies. Cint's platform automates sample fieldwork and operations so that companies can gather insights faster, more cost-effectively and at scale. Cint also has the world's largest sample exchange that connects sample buyers to over 100 million engaged consumers across over 150 countries. More than 2,000 researchers, agencies and brands – including Kantar, Zappi, GfK and SurveyMonkey – use Cint to transform how they gather insights and be competitive in the market. Cint has a rapidly growing team across 14 global offices including London, New York, Stockholm, Los Angeles, Atlanta, Barcelona, Singapore, Tokyo and Sydney.
A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252:2019 and ISO/IEC 27001:2013. A non-profit entity, CIRQ is committed to providing timely, thorough and impartial assessments of its customers' quality management or information security management systems in regard to certification to corresponding standards. CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services. To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and submits to annual moderation by external authorities on ISO certification bodies.