BEESY, an applied behavioral science insights agency, continues its spate of recent hiring with Andrea Fraboni joining as Senior Strategist in the New York office.

Fraboni comes to BEESY from PRS IN VIVO with 15 years of experience in global consumer and shopper insights. She is an industry expert in pack and shopper research, guiding the world’s top CPG brands in the creation of consumer centric packaging and shopper marketing. Fraboni, a lifelong student of the drivers of behavior, earned her MSc in Social Psychology from the London School of Economics, and her BA in Psychology from the University of Delaware.

“Our unbending commitment at BEESY is to leverage rigorous science to deliver improved commercial outcomes by better understanding and impacting customer decision-making. Judging by the response from clients that she has previously worked with, even our high expectations regarding Andrea’s level of strategic thinking and incredible client decision-support are going to be easily surpassed!”, said Elys Roberts, Founder and CEO of BEESY.  

Fraboni said, “I am excited to join BEESY and to be part of its mission to integrate behavioral science and marketing research in a significant and meaningful way. I look forward to working with the talented team at BEESY along with our academic partners to help our clients align marketing strategy and tactics based on how consumers make decisions in the real world.”