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Jeff is a top-ranked professional speaker, leading the pack when it comes to marketing, sales, consumer trends and innovation. He is a contributing columnist for Forbes and the co-author of “Marketing to Millennials” and “Millennials with Kids.” His third book, “Marketing to Gen Z,” will hit shelves March 2018. As president of FutureCast, Jeff leads a consumer trends consultancy that is a division of ad agency Barkley. While others merely talk about Millennials, Jeff and the FutureCast and Barkley teams are applying Millennial marketing trends and sales best practices for Fortune 100 brands every day. Jeff is a graduate of The Wharton School of the University of Pennsylvania with a BS in Economics, Marketing and Political Science. He also attended the London School of Economics.

[1:50] How market researchers and brands can best engage with Millennials.

[4:02] How Millennials are changing as they age.

[4:49] The main differences between Gen Z & Millennials – Why Gen Z is a major challenge for brands.

[9:10] Advice for market researchers to get opinions of the younger generations.

[13:20] Larger brands don’t control the message – it’s co-created and driven by the experience.

[16:25] The most surprising findings in Jeff’s research of Gen Z.


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