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About Our Guest, Mona Patel, CEO, Motivate
1:25 – How improving UX can help ALL companies. Not just hearing what people need, but helping clients see the value of fulfilling that need.
2:57 – The impact of social media on the customer experience; the influence of people on decision making.
5:00 – The blending of UX & MRX – what does it mean for each field?
7:00 – A new approach to qual – friends having conversations with cool people.
10:00 – What needs to change in traditional MRX to implement true innovation in UX and qual research.
11:15 – A fascinating example of non-traditional UX.
12:25 – Merging more traditional MR with next-gen UX research.
15:00 – How the Ad Council gained a deeper understanding of Alzheimer’s screening than what a typical focus group uncovered.
18:50 – Finding questions that clients didn’t know they needed to ask.
21:12 – Telling compelling stories blending qual & quant.
24:45 – A sneak peek at Mona’s new book.