In many ways, leading a focus group discussion virtually is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure success. Keep the following tips in mind:
1. Take time to build rapport at the outset
2. Guide people through the conversation
3. Use your screen share as a visual aid
4. Raise hands
6. Don’t forget to probe
7. Use intentional silence
8. One more thing
Always offer an opportunity for others to add comments once everyone else has had their say. This allows people to digest and comment upon what has been discussed.
Incorporate these tips into your next virtual focus group project. Doing so will help to ensure that you and your participants have the best possible experience.