The insights industry relies upon accurate census data more than most, so the Insights Association urges you to help get out the count this year.

Your support for IA helped ensure we could advocate for and win full Census Bureau funding over the past decade to execute a complete count, but now it is your turn. You and your marketing research and data analytics company/organization can make a difference by encouraging your employees, partners, customers and consumers to respond to the 2020 Census.

  • Why we care: Census data underpins every statistically representative study in America, including other government surveys. The trickle-down impact of an inaccurate 2020 Census would be severe -- and last the whole decade.
  • Why EVERYONE cares: In addition to our industry's work, 2020 Census data will determine the distribution and drawing of electoral districts, help guide the geographic distribution of $1.5 trillion in federal spending annually, and drive most decision-making for the private and public sectors.

Most American households will receive information from the Census Bureau, as soon as mid-March, inviting them to complete their questionnaires. The info will be sent by mail (or delivered by a census worker in some rural and remote areas). Messages from you and your company/organization should explain why the census is important for various communities and audiences and encourage them to complete their questionnaires in a timely fashion.

IA recommends the following get-out-the-count resources, including pre-fab social media posts, templates for your newsletters/emails, and a wide variety of other resources and ways to help get out the count.

You should also consider getting involved with your local complete count committees (anywhere your business or organization has a presence), which utilize local knowledge, influence and resources to educate communities and promote census response through locally-based targeted outreach from trusted local sources.

Social media

The Census Bureau has suggested a few standard posts you can share via your social channels:

  • For the first time, you can respond to the census online. Responding by mail will still be an option. Get more information: 2020census.gov #2020Census
  • Did you know that the next census will take place in 2020? Responding to the #2020Census is our civic duty and affects the allocation of funding for our community’s public resources, how we plan for the future, and our voice in government. To learn more, visit 2020census.gov
  • What matters to you? Schools? Transportation? Hospitals? Data from the @uscensusbureau help inform planning efforts for all these important community resources. To learn how census data impact you and your community, visit 2020census.gov. #2020Census
  • The next decennial census is just around the corner in 2020. Make sure you’re counted! Your responses are confidential. To learn more about the #2020Census, visit 2020census.gov.

The Census Bureau also offer a pair of cards that are eminently shareable -- card 1; card 2 – and any of the 2020 Census radio or video PSAs may be worth sharing, as well as some of the Bureau’s outreach materials (although they’re usually pdfs, not fun graphics or video).

ReadyNation, with whom we’ve frequently worked on census advocacy, offers social media graphics tailored to each state.

Newsletter/email template

Below is a get-out-the-count template for your company/organization:

Subject/Title line: Have a say in your community's future by participating in the 2020 Census

We are reaching out today to encourage you to participate in the 2020 Census. If you have already completed the short questionnaire, thank you, and please encourage your family and friends to do the same! This short activity is truly important for strengthening communities and families in your community and it only takes a few minutes.

You can complete the questionnaire online, by mail or over the phone. It is safe and private. In fact, federal law prohibits anyone at the Census Bureau from sharing personal census information, with violations resulting in stiff penalties and jail time. The questionnaire is short and only asks for basic information (e.g., age, sex, race, type of housing, etc.) for all people living in your household. It does not ask for sensitive information like social security numbers, immigration status or bank account information.

Thank you for your kind consideration. Learn more at 2020Census.gov.

For communications with your employees/vendors, you could add something like this:

The results of the 2020 Census don’t just determine political representation and the distribution of federal funding, they also help make sure the insights we produce at [YOUR COMPANY’S NAME] are accurate and representative.

ReadyNation also has a variety of templates for employee engagement, and newsletters and communications specific to each state.

Other 2020 Census resources

Wondering what will happen when? The Census Bureau has a helpful timeline for response to the 2020 headcount.

Wondering what the questionnaire looks like? See a sample.

ReadyNation has a full guide with suggestions on how to get more involved in supporting the 2020 Census out in the field, as well as an extensive list of other get-out-the-count resources, including information tailored for specific demographics and communities.