The Meritorious Service Award, presented at the MRA Insights & Strategies Conference in San Diego on June 3, recognizes an industry professional who over their career has demonstrated tremendous leadership and dedication resulting in remarkable contributions to the research profession. One of our two recipients for 2015 is Shelley Zalis, CEO of Ipsos OTX. As fittingly stated in her twitter bio, is a chief troublemaker, innovation junkie, big idea thinker-upper and uber-connector who chases smart technology, passionate people and solar eclipses.

Shelley has gone against the grain most of her career, starting in 2000 when she left the corporate world in order to pioneer online research. She created OTX (Online Testing Exchange), which in just nine years became one of the largest and fastest growing research companies in the world. As the first female chief executive ranked in the research industry's top 25, she has brought emotion and passion to the boardroom and devoted herself to becoming a mentor and friend to women and leaders in her industry. Her most recent creation is the Ipsos Girls' Lounge, a go-to destination for women at industry conferences to put their feet up, let their guard down, network and do business. The Girls' Lounge supports and mentors women to stand out with their unique leadership powers and transform corporate culture… together.

This special industry leader has won numerous awards including the ARF Great Minds in Innovation award, The UJA Global Marketing Leadership Visionary award and the Ernst & Young Entrepreneur of the Year award. She is involved in many organizations including One Family, the Wiesenthal Center, AIPAC and the UJA. Shelley also serves on several boards including the ARF, The Wharton Future of Advertising Board, Women in Film and the L'Oreal Women in Digital Advisory Board.

Please join MRA in honoring Shelley Zalis.