Washington, DC, June 27, 2013 – The Research Industry Index (RII), currently at 97, is at a level similar to the second half of 2012.

Larger firms ($5 million plus in annual revenues) are doing better than their smaller counterparts in terms of RFPs/Proposals and Projects/Booked Revenue. Firms of all sizes took a hit in their operating margins. For the larger firms, they experienced an overall decrease in margins, but not to the extent seen by small to medium size firms.

The Marketing Research Association’s Director of Research, Amy Shields, PRC, agrees with the report’s author, Ken Roberts, PRC, that “the dissipation of fourth quarter 2012 increase in Projects/Booked Revenue is likely a reflection of end-of-year spending driving the previous quarter’s bump.” However, the first quarter change did not lower the overall RII since it was countered by neutral to modestly positive scores for other key metrics.

Changes in staffing levels are similar to recent quarters while operating margins took a hit compared to the previous quarter.

RII was produced in partnership with Synapse and Cooper Roberts Research.

For more information, visit http://www.insightsassocation.org/stay-informed/research-industry-index.

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Founded in 1957 and based in Washington, DC, the Marketing Research Association (MRA) is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.