Skip to main content

Insights Association

  • Register for news, events and more!
  • Sign In

Insights Association

  • Find a Partner
  • Be a Member
  • Get Support
  • Promote MR/A
  • Stay Informed
  • Network & Learn
  • Advance Your Career

About The Insights Association

Launched in 2017, the Insights Association was formed through the merger of two organizations with long, respected histories of servicing the market research and analytics industry: CASRO (founded in 1975) and MRA (founded in 1957). The result is a new, larger and more connected association with a unified, coordinated and higher profile voice, aligned in mission and message, and ultimately more effective at advancing the industry and profession in which we all share an abiding passion.

The Insights Association strives to effectively represent, advance, and grow the research profession and industry. Specifically, the organization:

  • Provides government advocacy through legislative, regulatory and judicial means
  • Cares for and improves the industry’s image in the eyes of the media and public
  • Markets the business case for industry products and services to buyers and users
  • Sets and enforces professional standards
  • Establishes and reinforces best practices
  • Helps members grow their businesses, their departments, and themselves as research professionals

About Us

  • The Profession
  • Governance Documents
    • Articles of Incorporation
    • Bylaws
  • Frequently Asked Questions
  • Board of Directors
  • Committees
  • Contact Us
  • Staff

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
  • LinkedIn
  • Twitter
  • Facebook
Insights Association
  • FAQs
  • Privacy Policy
  • Media

© Insights Association 2021