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Why Seek Certification to ISO Quality Standards?

The Insights Association believes that certification to the International Standards Organization Research Standard (ISO 20252 - Market, Opinion and Social Research, including Insights and Data Analytics may provide tangible benefits to marketing research and analytics companies, to the clients of research companies, and to the general public.

Further, IA supports company efforts to certify to ISO 27001 and ISO 27701, the most widely recognized and internationally accepted information security standards. ISO 27001 provides a framework for companies to manage their data security, establishing requirements for information controls to manage people, processes and technology. The new ISO 27701, a security extension certification to ISO 27001, establishes privacy requirements for data processors and/or controllers, and is mapped to the requirements of the EU GDPR. 

Role of the Insights Association in ISO

A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252:2019, ISO/IEC 27001:2013 and ISO/IEC 27701:2019. A non-profit entity, CIRQ is committed to providing timely, thorough, and impartial assessments of its customers' research process management or information security management systems in regard to certification to corresponding standards.

CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services and is fully accredited by ANSI’s National Accreditation Board (ANAB). To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and undergoes annual reviews through ANAB assessments, a requirement for accredited certification bodies.