PAIR (Professional Analytics and Insights Resource) by Insights Association
Formerly known as Blue Book, PAIR (Professional Analytics and Insights Resource) is Insights Association’s new and improved buyer’s guide that matches solution seekers with the most appropriate providers. PAIR helps suppliers drive brand awareness, differentiate their businesses and connect with prospects early in the sales cycle. The content you post into your profile is readily indexed by search engines, making them widely visible to B2B solution seekers. You’ll build trust through helpful engagement about the problems your prospective customers want to solve, within this highly specialized and targeted marketplace.