Industry Reports

Unique Insights That Are Valuable To Your Business And Highlight The Impact Of Insights & Analytics Industry

As an objective, non-profit organization devoted to the health and viability of the industry, IA is in the unique position of gathering and providing valuable data, insights, and guidance through a variety of reports, research initiatives, and thought leadership perspectives. The resources below deliver just that - intelligence on the state of the Insights & Analytics industry, details on emerging trends, benchmarking data to guide strategic business decisions, and forward-thinking assessment and commentary about the evolution of the market research profession.

2022

Insight & Analytics & Top 50 Report

The Top 50 Report has a 48-year history and is published by the Insights Association in partnership with Michigan State University, Outsell, Inc., and ESOMAR.

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Insight & Analytics & Top 50 Report
2021

IA's Business Impact Tool Kit

This toolkit provides a framework to help you get started or continue to refine your approach to creating a competitive advantage in the insights industry.

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IA's Business Impact Tool Kit
2022

IA Trends Report

Learn how leading companies are framing their issues and the subsequent market opportunities they represent for the $64bn market research space.

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IA Trends Report
The Evolution of Demographic Questions
2021

The Evolution of Demographic Questions

Acknowledging that terminology is evolving and more research is required, the publication provides an extensive review of current practices and how they are applied.

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Mental Well-being in Insights
2021

Mental Well-being in Insights

This report details the state of mental health among U.S. insights professionals and our normative database of national workers to understand changes over time.

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Diversity, Equity and Inclusion Professional Representation
2022

Diversity, Equity and Inclusion Professional Representation

Insights Association’s IDEA Council published its first report on diversity, equity, and inclusion in the market research and consumer insights industry.

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2022

On Good Terms: How to Ask Race and Ethnicity in Inclusive and Sensitive Ways

This research originated with a position paper by the IDEA Council that recommended testing different demographic questions.

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On Good Terms: How to Ask Race and Ethnicity in Inclusive and Sensitive Ways
2021

IDEA Council Equity Tool Kit

This tool kit offers a guide and extensive resources to insights professionals and leaders to enable and empower them to build and sustain inclusive, diverse, and equitable organizations and insights.

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IDEA Council Equity Tool Kit