Industry Reports

Industry Reports

Unique Insights That Are Valuable To Your Business And Highlight The Impact Of Insights & Analytics Industry

As an objective, non-profit organization devoted to the health and viability of the industry, IA is in the unique position of gathering and providing valuable data, insights, and guidance through a variety of reports, research initiatives, and thought leadership perspectives. The resources below deliver just that - intelligence on the state of the Insights & Analytics industry, details on emerging trends, benchmarking data to guide strategic business decisions, and forward-thinking assessment and commentary about the evolution of the market research profession.

2023

Insight & Analytics & Top 50 Report

The Top 50 Report has a 48-year history and is published by the Insights Association in partnership with Michigan State University, Outsell, Inc., and ESOMAR.

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Insight & Analytics & Top 50 Report
2022

Mental Wellbeing in Insights

This report details the state of mental health among U.S. insights professionals and our normative database of national workers to understand changes over time.

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IA's Business Impact Tool Kit
2022

IA Trends Report

Learn how leading companies are framing their issues and the subsequent market opportunities they represent for the $64bn market research space.

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IA Trends Report
Mental Well-being in Insights
2023

Mental Well-being in Insights: Small Steps Toward Better Health (2023)

This annual study tracks mental well-being in the insights profession and provides guidance for managers and employers.
Conducted in October 2023, the survey included 413 responses from IA members and others working in research – spanning agency, in-house teams, suppliers, and freelance. It is the fourth year for this report in the U.S., which was modeled after the study, championed by the MRS with support from Opinium, in the UK, and also conducted in Australia by The Research Society. Partnering with IA on the study is New York-based insight agency Opinium, which deployed its workplace mental well-being audit and compiled the report.

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The Evolution of Demographic Questions
2021

The Evolution of Demographic Questions

Acknowledging that terminology is evolving and more research is required, the publication provides an extensive review of current practices and how they are applied.

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Mental Well-being in Insights
2021

IA's Business Impact Tool Kit

This toolkit provides a framework to help you get started or continue to refine your approach to creating a competitive advantage in the insights industry.

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Diversity, Equity and Inclusion Professional Representation
2022

Diversity, Equity and Inclusion Professional Representation

Insights Association’s IDEA Council published its first report on diversity, equity, and inclusion in the market research and consumer insights industry.

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2022

On Good Terms: How to Ask Race and Ethnicity in Inclusive and Sensitive Ways

This research originated with a position paper by the IDEA Council that recommended testing different demographic questions.

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On Good Terms: How to Ask Race and Ethnicity in Inclusive and Sensitive Ways
2021

IDEA Council Equity Tool Kit

This tool kit offers a guide and extensive resources to insights professionals and leaders to enable and empower them to build and sustain inclusive, diverse, and equitable organizations and insights.

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IDEA Council Equity Tool Kit