Data Integrity Initiative


Led by leaders and experts passionate about preserving data quality in the insights and analytics industry, the Council for Data Integrity (DCI) generates and vets resources that educate, identify and eliminate fraud in all types of market research. We invite you to join our efforts by becoming aware of the potential for fraud, adopting DCI quality elements in your research practices and committing to preserving the highest level of data quality possible in our industry.

Data Integrity Toolkit

The Council for Data Integrity raises awareness of sample quality, integrity and fraud by compiling industry best practices and guidance to benefit data & sample providers, insights consumers, end-users and decision-makers. Visit these pages often, as the Council will routinely ensure it includes the most up-to-date information to benefit us all.

Get Started

Reports by the Council for Data Integrity

Take the Pledge

Join insights professionals and organizations in increasing data quality industry-wide by learning about and taking the DII Data Quality Pledge.


Sign the Pledge

State of the Industry

A message from the Data Integrity Initiative Council, identifying our collective status on data quality and the steps the Council is taking to move the industry forward.


Read Report

Quality on Tap

Insights Where sample providers, brands and every organization in between, find the up-to-date resources necessary for preserving data quality.


Read Report

Meet the DII Council

AJ Keirans, Paradigm Sample   Jamie Lussier, Travelers   Brian Lamar, EMI Research Solutions   Mark Atty, Echo Market Research
Alexandrine de Montera, Full Circle Research   Jared Huizenga, Chadwick Martin Bailey   Brooke Reavey, Ph.D. , Dominican University   Mary Draper , EMI Research Solutions
Alisa Weinstein, Full Circle Research   Jay Tye, Echo Market Research   Carrie Campbell, CASE4Quality   Mary Seiler, M3 Global Research
Andrew Hunt, The Link Group   Karine Pepin, 2CV Research   Dawn Hoskins Fite, MarketVision Research   Nick Flores, Imperium
Annie McDannald, Civicom   Katrina Noelle, KNow Research & Scoot Insights   Deb Ploskonka, Cambia Information Group   Rich Ratcliff, Opinion Route
Anouar El Haji, PhD., Veylinx   Kerry Hecht, Echo Market Research   Emma Nicolls, EMI Research Solutions   Sandy Casey, InnovateMR
Bonnie Breslauer, DISQO   Laura Hunnicut, Echo Market Research   Grzegorz Kowalski, Softarchitect   Todd Neff, Full Circle Research
James Lytle, Big Village   Vignesh Krishnan, Research Defender   Jake Castillo, Echo Market Research   Tom Myers, Civicom
     Cheskie Rosenzweig, CloudResearch   Leib Litman, CloudResearch   Travis Santa, Touchstone Research