GutCheck Launches Interactive Concept Developer, A New Agile Conjoint Solution - Industry News!
07Jun

GutCheck Launches Interactive Concept Developer, A New Agile Conjoint Solution

Jennifer Delfino | 07 Jun, 2022 | News | 0 Comments | Return|

When marketers and innovators set out to create new products or services, narrowing down the seemingly endless possible combinations of attributes, features, and price points can be overwhelming.

To address this, GutCheck’s Interactive Concept Developer and other new Agile Conjoint solutions offer an innovative approach that is helping more brands develop optimized, high-opportunity, and holistic concepts. Interactive Concept Developer uses a hybrid approach combining choice-based and adaptive methodologies, enabled by machine learning, to simulate real world decision making, all while being true to speed, rigor, and cost requirements of today’s agile research.

“Our innovative Agile Conjoint solutions, spearheaded by Interactive Concept Developer, are valuable new tools that further augment GutCheck’s Agile Human Experience IntelligenceTM  portfolio,” explains Rob Wengel, GutCheck CEO. “GutCheck’s  new solutions augment the rigor of traditional conjoint approaches with a unique, combined methodology, delivering higher-quality concepts, true to people’s preferences. Combined with other new solutions, Innovation Illuminator and Agile Creative Think Thank, GutCheck is helping clients ensure the human is at the heart of every initiative.”

Wengel concludes, “Given the inflationary environment and uncertain economic outlook, GutCheck’s new Agile Conjoint solutions are timely tools to help brands bring the optimal mix of attributes, features, and price to market.”

Learn more about GutCheck’s Interactive Concept Developer and Agile Conjoint solutions.

About the Author

Related

CIRQ Announces New Auditor Training Program

CIRQ (the Certification Institute for Research Quality), an International Standards Organization (IS...

Read More >

Empower Translate wins Queen’s Award for Enterprise

Empower Translate has won a Queen’s Award for Enterprise for International Trade. It is one of five...

Read More >

Adience Expands into the UK

Adience, a B2B market research agency, continues its strong growth by opening a London office and hi...

Read More >

RealityMine Announces Addition of Embedded Browsing Capture to its Reporting Capability

RealityMine has announced the addition of Embedded Browsing to its reporting. Clients can now measur...

Read More >
CIRQ Announces ISO 27001 Certification of P\S\L Group

CIRQ Announces ISO 27001 Certification of P\S\L Group

CIRQ (the Certification Institute for Research Quality), an International Standards Organization (IS...

Read More >

Schlesinger Group Names EVP, Global Client Solutions

Schlesinger Group announced that Chawntae Applegate has been appointment to Executive Vice President...

Read More >