Articles

10 Honored for Exceptional Contributions to the Insights Profession At its Annual Conference in Philadelphia this week, the Insights Association named the 2022 class of Laureates – the highest level of distinction in its Insights Professional Certification (IPC) program.Those who hold the Laureate certification are recognized as outstanding members of the insights community, with distinguished careers marked by meaningful contributions that have advanced the profession. This is a...

Healthcare industry professionals can now test and substantiate medical products and experiences with their intended users in Schlesinger Clinical Research’s new high-fidelity Hospital Simulation Center in Chicago.

To help organizations throughout the insights ecosystem diversify their workforce, the Insights Association via its IDEA (Inclusion, Diversity, Equity and Access) Council has launched the IDEAtor Fellowship Program. Adelphi Research, Chadwick Martin Bailey, Escalent, Global Survey, Gongos, Ignite 360, MMR Research, Schlesinger Group, Torfac, Zappi Among First Organizations to Participate

Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) is excited to welcome Brigette Lytle as Senior Vice President - Client Services.With over 20 years in consumer insights, Lytle worked across disciplines and industries to advise companies on brand and creative strategy. She will be leading the Phoenix Communicus client service team for various key accounts, utilizing her experience and expertise in how advertising works to build brands, she will also provide tho...