Articles

By Steven Millman, Global Head of Research and Data Science, Dynata Buckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023 was crazy to watch, just wait until you see the changes these technologies will bring in 2024. The future of market research is on a collision course with GenAI, and our industry will slog, struggle, succeed, and learn from mistakes as we collectively figure out what to do with the newly democratized...