Articles

A look at the deepest, darkest research fears of experts and professionals worldwide.

The Insights Association (IA), the leading nonprofit trade association for the market research and data analytics industry, is urging the District of Columbia to reject a proposal that would tax consumer data.

Based on new principles from Professor Jenni Romaniuk and the Ehrenberg Bass Institute around category entry points and mental availability.

While temperatures are starting to dip, concerns still simmered in September for the insights industry as we dealt with more new state privacy laws, burgeoning regulation of AI, and other pressing advocacy issues.

Three new books help us to reexamine the key baseline assumptions that may be integral to our worldviews, with each focusing on a different key component of bursting our bubbles: emotions and empathy; aging; and interpersonal skills.

As the landscape of the insights space evolves quickly, driven by technology, innovation, and an expanding definition of the industry, it’s easy to lose sight of the basics. Newcomers should prioritize learning the fundamentals of market research.

With a potential government shutdown looming and major design decisions for the 2030 decennial census almost upon us, the Insights Association joined more than ninety groups urging higher funding for the Census Bureau in Fiscal Year 2024 (FY24).

New Top 50 Report Highlights Growing Importance of Self-Service Platforms and Digital Data Analytics Segments

As we close out an intense summer for the insights industry, the Insights Association has been focused on a wide variety of policy issues, including: the launch of a new program for legally transferring European Union personal data to the U.S.; looming worries in complying with state comprehensive consumer data privacy laws that came into effect on July 1, and newly-passed state laws in Florida and Tennessee; the latest developments in compliance concerns and regulation of artificial intelligenc...

A coalition of lawful callers, including the insights industry, requested that the Federal Communications Commission (FCC) “exercise care to avoid preventing the transmission of legal calls in its effort to deter illegal robocalls” and “not create the same problem that it is trying to fight.”