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Based in Boston, MA, BRS is a full-service quantitative market research firm managing a proprietary panel of business respondents with specialty panels in various industries.

The Freedom to Invest in Tomorrow’s Workforce Act (S. 722, H.R. 1477) would permit certain expenses associated with obtaining or maintaining postsecondary credentials (such as licenses, certifications, or certificates) to be treated as qualified higher education expenses for purposes of 529 tax savings accounts. The bills would transform college savings plans into career savings plans.

By Steven Millman, Global Head of Research and Data Science, Dynata Buckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023 was crazy to watch, just wait until you see the changes these technologies will bring in 2024. The future of market research is on a collision course with GenAI, and our industry will slog, struggle, succeed, and learn from mistakes as we collectively figure out what to do with the newly democratized...

As the insights industry closes out 2023 on the calendar, the Insights Association looked back at our advocacy wins and losses on various consumer data privacy issues, and taxes, while checking in on legislation, regulation, and laws at the state and federal level on privacy, taxes, the independent contractor status of research subjects, and artificial intelligence.

Insights and marketing leaders from around the world share their thoughts on the influence, impact, and insecurities AI is generating and what they see ahead for the technology in 2024.

As phishing emails circulated across the insights industry this week, the Insights Association reminds everyone to stay vigilant with every communication they receive and avoid falling prey to scams.

During recent conversations with leaders at market research agencies and corporate insights departments, current and future use of AI in our work and is a persistent topic. Some leaders in the space fully believe that AI, and generative tools, will be as important an evolution as the migration to online. More powerful Generative AI applications can bring welcomed time, cost, and quality efficiencies, but can also enable more sophisticated and harder-to-detect fraud.

Hear from international leaders from across the world of insights...

Just like soup needs a chef, research needs a researcher, and insights require an Insights professional

As Halloween rapidly approaches, the Insights Association is searching for treats in legislation and regulation while trying to defuse the tricks that may pose a threat to the insights industry. In October, we looked at the FTC and some privacy legislation concerns, argued against proposed state data taxes, analyzed AI regulatory proposals, looked at new non-compete restrictions in California, and new federal registration responsibilities for a lot of small insights businesses.