Articles

Rather than directly ask respondents which features they prefer, what’s important to them, or how price-sensitive they are, conjoint analysis questions present realistic-looking market scenarios and simply ask people which product they would choose in each scenario.

Based in Boston, MA, BRS is a full-service quantitative market research firm managing a proprietary panel of business respondents with specialty panels in various industries.

By Steven Millman, Global Head of Research and Data Science, Dynata Buckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023 was crazy to watch, just wait until you see the changes these technologies will bring in 2024. The future of market research is on a collision course with GenAI, and our industry will slog, struggle, succeed, and learn from mistakes as we collectively figure out what to do with the newly democratized...

Insights and marketing leaders from around the world share their thoughts on the influence, impact, and insecurities AI is generating and what they see ahead for the technology in 2024.

Hear from international leaders from across the world of insights...

Just like soup needs a chef, research needs a researcher, and insights require an Insights professional

A look at the deepest, darkest research fears of experts and professionals worldwide.

Based on new principles from Professor Jenni Romaniuk and the Ehrenberg Bass Institute around category entry points and mental availability.

Three new books help us to reexamine the key baseline assumptions that may be integral to our worldviews, with each focusing on a different key component of bursting our bubbles: emotions and empathy; aging; and interpersonal skills.

New Top 50 Report Highlights Growing Importance of Self-Service Platforms and Digital Data Analytics Segments