The Insights Association (IA), the leading nonprofit trade association for the market research and analytics industry, had a mixed reaction to new draft comprehensive privacy legislation proposed in the U.S. House and Senate.
U.S. Senator Maria Cantwell (D-WA) and Rep. Cathy McMorris Rodgers (R-WA-05) just proposed the American Privacy Rights Act.
“The Insights Association and the U.S. insights industry support comprehensive federal privacy legislation that would provide strong protection for all American consumers,” said Howard Fienberg, Senior VP Advocacy for IA. “To fundamentally advance the way consumer privacy and data security are protected, a national privacy bill needs to replace the current conflicting patchwork of 15+ state privacy laws and raise the bar for consumer welfare, while allowing for the continued benefits of insights and analytics to flow to all consumers and the broader economy.”
Fienberg concluded, “We appreciate this proposal for specifically designating market research as a permissible purpose, among other positive points. As we continue to review this lengthy draft, we will share our analyses with IA members, and help Senators and Representatives of all parties to understand and address our various concerns with the bill language.”
UPDATE: Read IA's full analysis of the APRA, only for IA members.
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