Leger has announced that Stephen Honovich has joined its team as a vice president, research at Leger’s U.S. office.
Stephen has a multidisciplinary background and a decade of research experience working for GfK and Behaviorally across a variety of methodologies and verticals.
His expertise spans diverse industries, including food and beverage, alcoholic beverages, personal care, health and well-being, beauty, and optics (contact lenses). He is also an expert in package design, path to purchase, and point of sale data analysis. Stephen’s analytical mind and sense of empathy help him understand and solve client problems.
“We are thrilled to have Stephen join our U.S. team! His collaborative spirit, research knowledge, and relationships within the market research industry will help to drive Leger’s brand awareness and accelerate our growth in the U.S.,” said Alicia Ierardi, Executive Vice President.
“It was an easy decision to join Leger for many reasons: the great people on the team, the team’s relentless passion for delivering top-notch research, and the backing of a leader who stands behind and puts his name on the important work Leger does,” Stephen added.
In his new role, Stephen will work as a strategic partner with clients, defining and executing research solutions to extract the most important insights that inform business success.