Burke, Inc. announced that Thania Farrar has assumed the role of Senior Vice President, Corporate Innovation. In this role, Thania will lead Burke’s innovation efforts aimed at the continuous development of solutions to help Burke’s clients address challenges and to help them meet their business goals. The solutions developed will span the range of information and decision support needs
across the marketing cycle, from white space exploration through brand and customer experience measurement and management. Furthermore, she will help teams monitor and evaluate the expansive landscape of new frameworks, approaches, and techniques to align them with the right applications for maximum impact for our clients.
“We are delighted to have Thania lead our Corporate Innovation efforts,” said Jamie Baker-Prewitt, Chief Research Officer. “With Thania in this role, Burke will remain at the forefront of our industry through our thought leadership, consultative acumen, and the comprehensive perspective we bring to our clients. Thania’s professional discipline and unparalleled client focus are hallmarks of her success, and I look forward to her many accomplishments in this new role.”
Thania most recently served as Senior Vice President, Client Services. She holds a Master of Business Administration from the University of Cincinnati, and a Bachelor of Business and
Marketing from Universidad Internacional de las Americas in Costa Rica. Thania has been with Burke since 1999.