Leger and Ressac have merged their expertise to create Leger DGTL, a unique, research-driven digital performance agency specialized in media strategy and branded content activation.
In October 2021, Leger acquired Ressac, an agency that has been an expert in the digital world for more than 17 years. Both teams realized the enormous potential of joining forces and combining their research, digital and content expertise. Today, they are introducing Leger DGTL, a creative performance agency powered by Leger’s capabilities, which combines the quality of market research and the power of analytics with content and digital performance.
The digital environment is constantly evolving, and new challenges are emerging, jeopardizing the performance of companies’ marketing initiatives. The withdrawal of third-party cookies planned by Google, and the arrival of Bill 25 in Quebec in September 2023, which will impose increased protection of personal information and new rights for citizens, are leading companies to turn to more traditional methods of performance measurement, in terms of defining audiences and behaviors and measuring their return on investment. As a result, digital agencies will need to adapt and find new ways to perform.
“Leger’s success is based on the reliability of our data and the accuracy of our insights. With the addition of performance and digital content strategy delivery, Leger DGTL offers a personalized, integrated, but above all, measurable solution. Our clients now have access to the best research, analytics, customer experience and digital experts all in one place to better meet their business objectives. This is a unique offer on the market,” said Jean-Marc Léger, president of Leger.
“This new agency fills a critical need for data-driven decision-making in the marketplace. The full integration with Leger allows us to have access to strategic information that goes far beyond what is available on digital platforms. On the front end, all our recommendations are supported by research. In addition, we can survey Canadians and Americans before, during and after a campaign to measure its impact on awareness, perceptions, behaviours and more. A mandate may include data specialists as well as digital strategists. In short, Leger DGTL embodies the best that digital technology has to offer, powered by research,” said Pablo Stevenson, president of Leger DGTL.
Leger DGTL’s offer is based on content and performance. The agency offers performance marketing, digital business consulting, content creation and strategy, social media management, analytics and influencer marketing. The agency will also make market research on the digital industry available to its clients and the public on an annual basis. The team of experts that made up Ressac is now completely integrated into Leger DGTL. Pablo Stevenson is now president and partner of Leger DGTL.