Savanta, a global market research advisory, has announced the promotion of Danielle Rodriguez (pictured at left) and Mark Martins (right) to the roles of Chief Commercial Officer and Chief Services Officer respectively. With these promotions both join the executive global board of Savanta.
Martins joined in Toronto in 2018 as SVP Operations, having previously co-founded MR software and solutions firm thinqonline, acquired by Next15 in 2018. Earlier, he was Director of Operations, Americas at Research Now, having previously worked for Ipsos and Millward Brown (now part of Kantar). He will continue in his role as head of Americas operations as well as Asia Pacific General Manager.
Rodriguez joined in London in 2017 and has held roles across sales and commercial operational leadership in the last 5+ year at Savanta. Earlier, she held commercial leadership roles in YouGov, LexisNexis and Thomson Reuters. She will continue in her group role at Next 15 as Group Revenue Growth Director which she has held since April 2020.
“When promoting individuals to the global board, it is essential to consider their skills, experience, and expertise. The board should have a diverse range of perspectives, backgrounds, and skills to provide a well-rounded approach to decision-making and Danielle and Mark epitomize those traits,” commented Savanta Global CEO, Roger Perowne. “Commitment to the organization's values and vision are key for Savanta to succeed and Mark and Danielle are vital to this.”