Big Village, a global advertising, technology, and data company, announced the appointment of Jeron Hernandez as VP, Client Development. Hernandez will be based in Chicago and report to David Albert, General Manager/Insights, Big Village.
Hernandez brings nearly 20 years of experience in client and business development with a focus on research and insights. In his new role, he will work closely with clients across different industries including tech, consumer goods, retail, and agencies to strengthen relationships. Hernandez will be laser-focused on delivering Big Village’s full capabilities to clients through analytics, insights, and recommendations that future-proof their businesses.
“At Big Village, we are dedicated to providing services that help our clients future-proof their strategies and provide insights that matter,” said David Albert, General Manager/Insights, Big Village. “Jeron’s extensive background in business and client development makes him the perfect person to be leading our initiatives focused on serving our clients to the highest standard.”
Prior to joining Big Village, Hernandez served as VP, Client Services with Burke, Inc. There, he built a new research practice and launched the development of a media dataset to understand passive omni-channel behaviors. He also held the position of Head of Business Development for the Commercial Enterprise sector at Civis Analytics where he oversaw sector revenue partnering with Fortune 100 brands, agencies, and publishers. In leveraging his brand research expertise, Hernandez commercialized multiple service offerings into subscription SaaS products that unified consumer research, audience intelligence, technology, and data science to create single source marketing analytics systems. Before joining Civis, he held the position of Senior Director, Growth & Strategy at Kantar (formerly Millward Brown). At Kantar, he led market development for the agile research domain partnering with agile data collection partners to enable quick-turn research and comprehensive measurement consulting engagements.
Outside of work, Hernandez is a member of the Insights Association and has previously served on a non-profit board benefitting Chicago’s Anne & Robert H. Lurie Children’s Hospital as Director of Corporate Sponsorships. During his tenure, the non-profit raised record-breaking donations supporting children with infectious diseases.
“I’m thrilled to be returning to the world of audience intelligence powered by brand insights and predictive measurement,” said Hernandez. “Big Village’s powerful combination of observed behaviors and attitudes, curated from proprietary adtech, uniquely improves advertising and innovation conversion through precise execution proven to achieve results and reduce waste.”