MRII Announces Ed Keller as New Executive Director - Industry News
MRII Announces Ed Keller as New Executive Director

MRII Announces Ed Keller as New Executive Director

MRII announced the appointment of Ed Keller as Executive Director of the Institute, effective November 14, 2022. “Ed’s strong thought leadership, experience, credentials, and connections to education and learning will help the MRII achieve our important mission,” said Dan Coates, past president and search committee chair.


MRII is a non-profit educational institute devoted to fulfilling the essential educational needs of people worldwide in the marketing research profession. MRII provides a family of online courses in cooperation with the University of Georgia.


Ed Keller is one of the foremost experts in consumer insights and word of mouth. As both an entrepreneur and a CEO of leading insights agencies and data/analytics platform companies, he has built and sold businesses, launched data and insights products, acquired and integrated businesses, managed global teams, served on Boards of leading growth companies (VC-backed through IPO) and associations, and worked with many of the world’s leading brands. He is an inductee into the Market Research Council Hall of Fame (2020) and the Word of Mouth Marketing Hall of Fame (2014).


Ed Keller said, “I am excited for this opportunity to lead an educational institution that is making such a positive impact on our industry. The MRII has helped thousands of professionals sharpen their skills, enhance their careers, connect with their peers, and establish themselves as leaders within their organizations. The market research industry is evolving rapidly, with consumer insights and data-driven decision-making becoming more important than ever. Technology is facilitating access to research tools and data by a growing number of users. The MRII has evolved to meet the changing needs of the marketplace, offering cutting-edge content in multiple, learner-friendly formats. I am excited to lead this organization in new directions that will prepare the next generation of leaders in our field for success.”


Ed takes over from Stephen Kraus who has accepted a full-time professorship at the University of San Francisco.