Toluna Expands US Presence with Acquisition of Agile Research Company, GutCheck

Toluna, a leading consumer insights provider and parent company of Harris Interactive and KuRunData, announced the acquisition of GutCheck, a leading agile market research agency based in North America.


Named one of the industry’s most innovative suppliers in GreenBook’s annual GRIT report, GutCheck has helped leading global brands gain competitive advantages in dynamic marketplaces through its combination of forward-thinking, human-centric research solutions and methodologies. GutCheck’s team of research experts combines the power of quantitative, qualitative, and behavioral data to present relevant insights within the context of clients’ unique business positions—enabling them to make smarter decisions with speed and confidence.


Toluna is a leading provider of flexible research solutions ranging from DIY to Hybrid to Custom Research across both quantitative and qualitative insights, and the acquisition of GutCheck will further bolster Toluna’s agile insights presence in North America. Meanwhile, GutCheck clients will continue to experience the innovative research services they have always received, now with the added benefit of Toluna’s advanced technology stack, global panel, and global services group—enabling them to conduct the same, high-quality research, but faster than ever before and on a much greater scale.


Toluna CEO and Founder, Frédéric-Charles Petit said, “We are thrilled to bring GutCheck into the Toluna group and add to our research capabilities in North America. Their innovative tools and methodologies will be integrated into the industry’s only end-to-end insights platform, Toluna Start. Today marks another significant step in the execution of our client-centric strategy of combining the best of technology, the best of panel, and the best of research services—all to benefit our customers.”


“GutCheck’s Agile Human Experience Intelligence has enabled leading brands to connect with people for strategic advantage,” said Rob Wengel, Chief Executive Officer at GutCheck. "By joining with Toluna, our clients will benefit from the value of a comprehensive insights experience powered by the industry's most advanced insights technology stack, access to a leading global panel, and a vast services infrastructure."


This news follows shortly after Toluna’s late-September announcement of the launch of automated Multimarket Research technology on the Toluna Start platform.