Prodege Announces Acquisition of Germany-based BitBurst - Industry News

Prodege Announces Acquisition of Germany-based BitBurst

Prodege, a marketing and consumer insights platform, has announced that it has acquired BitBurst, a technology-based market research company that connects millions of targeted respondents with surveys every year. This acquisition further expands Prodege’s international supply base and makes it easier for clients to access millions of consumers’ opinions in an agile manner.

Founded in 2015, BitBurst’s rapid growth has been driven by its proprietary technology solution which powers its Poll Pay and other apps. BitBurst’s seamless integration provides additional reach for our clients and will provide an immediate incremental benefit for both brands by joining Prodege.

"As Prodege continues to put our client experience and access at the forefront, this acquisition is an exciting addition to the family. We are very impressed by BitBurst’s proven track record of building a world-class technology that accelerates access to a global audience," says Prodege CEO & Chairman, Chuck Davis.

“Innovative strength has always been a hallmark of BitBurst, so we’re pleased to join Prodege and continue to build and implement new ideas for the dynamic consumer insights market,” says BitBurst, CEO & Founder, Jan Asbach, “Together we’re aligned to accelerate our path and prioritize building upon the agile research ecosystem as new leaders joining the Prodege team.”

Over the last two years, Prodege has continued to build a solid acquisition pipeline to support its market research business with new audiences and cutting-edge technology, with the most recent prior acquisition being Pollfish in February 2022.

Cooley LLP and Greenfort served as legal counsel to Prodege. Oberon Securities served as financial advisor to BitBurst. Gravel & Shea and CMS served as legal counsel to BitBurst.

Mendy Orimland, Prodege's Chief Revenue Officer elaborates: "This acquisition is a value-add for our loyal partners; we’re thrilled to expand our international reach to provide quick access to the consumers you seek insights from. As we continue to grow as a company, Prodege remains steadfast in providing the exceptional client support you’re accustomed to and prioritizing enhancements within our suite of solutions.”