Touchstone Research Promotes Jacquelyn Andstrom to Research Manager

Touchstone Research Promotes Jacquelyn Andstrom to Research Manager

Touchstone Research announced that Jacquelyn Andstrom has been promoted to Research Manager on TSR’s qualitative research division. In her new role, Jacquelyn will lead and mentor a team of qualitative analysts, moderators, project directors, and associates within TSR’s qual division, and will continue to oversee TSR’s core youth and family, media entertainment, and technology client accounts and help the firm’s continued pursuit of Innovation & Excellence across research methodologies, technologies, and business operations.

Jacquelyn is a market researcher passionate about uncovering the how + why behind consumer behavior. In her time at Touchstone, she has collaborated closely with high-profile tech and media companies, overseeing a wide range of methodologies. Jacquelyn is a RIVA-trained moderator and is an expert in next gen qualitative methodologies including large-scale insight communities, online boards, UX research, diary studies, in-depth interviews, rolling research programs, and surveys. Jacquelyn has extensive experience bringing consumer voices to life through these online research studies and developing insights that help companies make informed decisions.

“We are thrilled to announce Jacquelyn’s well-deserved promotion," commented CEO Aaron Burch. "It has been a true pleasure watching Jacquelyn grow within the organization over the past 5 years. She is an expert qualitative researcher, innovator, leader, and just a great person to be around. We are very much looking forward to having her lead and mentor an awesome team of researchers in her new management role. Please join us in congratulating Jacquelyn on this tremendous achievement.” 

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