IA Announces Chapter Reorganization

The Insights Association kicked off 2022 with an all-new Chapter Network – consisting of six Chapters covering all 50 states and providing events in more than 35 metro areas. 
The Association also operates a seventh Chapter in Canada.

The goal of the reorganization is to provide a more consistent and valuable local experience for all, explained IA's CEO Melanie Courtright. It also allows for better alignment to the national IA calendar of activities, and more resources for chapter leaders. 

The new Chapters and the states they cover:

  • North Atlantic – Covering MA, ME, NH, RI, VT
  • Central Atlantic – CT, DE, NJ, NY, PA (Central/East)
  • South Atlantic – AL, AR, DC, FL, GA, LA, MD, MS, NC, PR, SC, TN, VA
  • North Central – IA, IL, IN, KS, KY, MI, MN, MO, ND, NE, OH, PA (West), SD, WI, WV
  • South Central – AZ, CO, NM, NV, OK, TX, UT
  • West – AK, CA, HI, ID, MT, OR, WA, WY

Each Chapter has its own Board, consisting of the following positions: President (one-year term); President Elect (one-year term); Secretary (two-year term); Treasurer (two-year term); Treasurer Elect (one-year term in second year of Treasurer’s term); Directors at Large (two-year terms).

"Reorganizing operations that have existed for decades and span the entire nation is an enormous task," Courtright noted. "We appreciate the hard work of the leaders within each region – they put the interests of our members first as they accomplished this significant achievement."

The Presidents of the new Chapters are:

Central Atlantic: AJ Keirans, Paradigm Sample
North Central: Lindsay Bach-Moore, Moore Research Services
North Atlantic: Carolyn Limbrunner, Theory Research
South Atlantic: Colson Steber, Communications for Research
South Central: Leslie Willis, Pixel United (Big Fish Games)
West: Kim Atkins, Atkins Research Global, & Rebecca Elmore-Yalch, ComEngage
Canada: Isabelle Landreville, Sylvestre & Co.

Courtright added, "I want to commend Alice Butler, Senior Vice President at M/A/R/C Research and an IA National Board Director who chairs IA’s Chapter Committee, and Hilary Fischer, Organon’s Director, Compliance & Operations, Commercial Insights & Analytics, for their leadership, wise counsel, and attention to detail throughout this process." 

IA encourages its members to explore the many ways they can help their local Chapter. For more information on Chapter Board structure, terms, time commitment and skills required, please visit this page. Members interested in volunteering to serve at your IA Chapter – in a Board capacity or otherwise, please complete this form.