Schlesinger Group Acquires Opinion Capital - Industry News

Schlesinger Group Acquires Opinion Capital

Schlesinger Group, a global data solutions and research technology company, announced today that it has added Opinion Capital, Inc., a Canadian-based programmatic sample provider, to its global sample and research technology (ResTech) portfolio.

Opinion Capital specializes in API integration between market research companies looking to match sample research projects to the best possible respondents. Focused on unique sample sourcing and user experience, Opinion Capital gives clients the tools to scale and leverage multiple programmatic connections for panel recruitment and online sample delivery.

The addition of Opinion Capital will generate access to millions more high-quality, unique survey respondents for Schlesinger Group’s clients seeking project-based consumer survey and API-driven programmatic sampling.

Commenting on the acquisition, Steve Schlesinger, CEO, Schlesinger Group, said, “As we continue to invest in innovative ResTech and unique sample access, the addition of Opinion Capital to our group enhances our best-of-breed panel building and survey sampling capabilities for our clients. The first-party data assets, talent, and technology that this team brings are a perfect fit to underscore our position as a leading global provider of sample and end-to-end digital quantitative solutions.”

Vincent Dupuy, PresidentOpinion Capital, added, “We sought a partner with sample quality and seamless sample access at its core. Joining Schlesinger Group at this exciting time in their technology-led growth allows us to scale our panel and programmatic sample access globally to support the industry’s urgent demand for faster and easier access to trusted sample to better understand their audiences.”