RealityMine has announced the addition of RealityMine Connect to its product offering.
RealityMine Connect delivers verified single source, user-level cross-platform, and cross-device measurement of streaming content consumption. This allows clients to secure comprehensive competitor and market intelligence across the streaming ecosystem.
Due to gaps in existing measurement capabilities, streaming platforms do not have a complete understanding of their audiences beyond first-party data assets, and studios lack visibility into the streaming audiences their shows and movies generate. RealityMine Connect closes this gap. By capturing granular audience data across all connected devices (including CTV), clients can now gain comprehensive visibility of consumption habits across all major streaming platforms and services.
As streaming business models continue to evolve, RealityMine Connect is perfectly placed to monitor consumption habits across the market to enable effective business decision-making and timely responses to competitor moves and supports a range of use cases from content performance analysis, acquisition, and retention strategy development, through to licensing and commissioning decision making and negotiation for both streamers and studios.
“With triple-digit growth from our media intelligence business in 2022, the release of RealityMine Connect underlines our commitment to helping our clients and partners overcome major measurement challenges through innovative technology solutions," commented Chris Havemann, CEO. "Timely market and customer intelligence will be key to sustaining competitive advantage in the increasingly challenging media ecosystem”.