Insights Association

The US Insights & Analytics Trade Association

Your Professional Body for Ethics, Advocacy, and Information about All Things Insights & Analytics

Join the community of Insights & Analytics Professionals

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The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.
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We are dedicated to standards, ethics, and best practices

Code of Standards

We offer educational resources at your fingertips

Educational Library

We are fighting for our members across the U.S.

Protecting the Industry

We protect and create demand for the evolving industry

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The event developed BY 
brand-side researchers FOR brand-side researcher…and still the best.


Expert-led sessions and candid discussion about integrating and optimizing GenAI tools.


A rare opportunity to discuss business-critical issues with your C-level peers.



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Unlock the Power of Data Storytelling and Transform Your Data into Actionable Insights

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The Framework that will help you produce your own Business Impact of Insights Report

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Demonstrate how generative AI can be effectively deployed in all stages of the research process

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