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The US Insights & Analytics Trade Association

Your Professional Body for Ethics, Advocacy, and Information about All Things Insights & Analytics

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The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.
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We protect and create demand for the evolving industry

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Essential to the viability and success of the insights and analytics industry's success is the quality of the data gathered, analyzed and shared as insights.

From the procurement process to data privacy to locating and building connection with difficult-to-reach populations and conducting studies on sensitive topics.

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articles

DHS Warning: Data Security Risks for Insights Businesses in Dealing with China

Howard Fienberg 2/1/2021

Government Affairs

"Businesses expose themselves and their customers to heightened risk when they share sensitive data with firms located" in the People's Republic of China, "or use equipment and software developed by firms with an ownership nexus in the PRC, as well as with firms that have PRC citizens in key leaders...
Insights Association Joins TCPA Challenge at the Supreme Court

Howard Fienberg 9/14/2020

Government Affairs

The Insights Association joined an amicus brief in a U.S. Supreme Court challenge to the definition of an autodialer in the Telephone Consumer Protection Act (TCPA). The leading nonprofit trade association representing the marketing research and data analytics industry joined 10 other business group...
DC Rejects New Tax on Data

Howard Fienberg 7/29/2020

Government Affairs

The City Council for Washington, DC voted on July 28, 2020 to reject the proposed three percent tax on the sale of data, as requested by the Insights Association and a large coalition of interested businesses and associations.