Sales Success in Market Research Webinar Series

The US Insights & Analytics Trade Association

Your Professional Body for Ethics, Advocacy, and Information about All Things Insights & Analytics

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The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.
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The Corporate Researchers Conference (CRC) was developed for client-side insights leaders and practitioners committed to advancing the profession.

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4 Ways to Upgrade Your Research M.O.

Administrator 9/26/2024

Isn’t it time we evolved the research space to fit with how consumers communicate with one another today?
IA's Code In Action: How 4 Key Duty of Care Principles Support a Positive Participant Experience

Administrator 9/23/2024

This series brings the Insights Association's Code of Standards to life – highlighting areas where it can and should be applied in various aspects of performing market research properly and ethically.
IA's Code In Action: Synthetic Participants in Market Research

Administrator 9/16/2024

This series brings the Insights Association's Code of Standards to life – highlighting areas where it can and should be applied in various aspects of performing market research properly and ethically.