Integrating AI Into the Insights Workflow - A Webinar Series

Integrating AI Into the Insights Workflow

About the Series: Developed and presented by experts in the field, this series of interactive webinars will objectively explain and demonstrate how generative AI can be most effectively deployed in all stages of the research process. Throughout, members of IA's IDEA Council will provide tips, tools, and guidance to help minimize and mitigate bias.

Members: $295 | Non-Members: $395

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Study Preparation

From conceptualizing studies to drafting questions and creating conjoint analyses, AI can provide a no-sweat kickstart to your project. We’ll share tools and tips to fill your blank slate or improve existing surveys

- Presenters: Sumair Sayani, QuestionPro & Tchicaya e.r. Brooks, TRIBE Insights

Data Collection

We’ll dive into the various ways AI can assist in this critical stage of the market research process, including chatbots for qual and synthetic data – modeled after other data, and used in place of, or to scale, primary data collection. Learn to optimize time and cost benefits, focus on places where it can best be leveraged, and avoid use in studies where the risk outweighs the reward.
- Presenters: Phil Sutcliffe, Nexxt | inca; Bianca Pryor, BET; Rich Calabrese, SVP, Insights & Strategy, Vault AI

Analysis & Reporting

AI-powered time and cost savings have been widely touted in the handling of open-end analysis, generating report text and supporting graphs and charts. Potential benefits are substantial for both qual & quant work, but so are the risks for misuse and errors. We’ll provide best practices and tips to guide you.
- Presenters: Kristi Zuhlke; Kristi Zuhlke Consulting; Ellen Kolstø, IBM; JC Escalante, Ipsos

Guidelines & Best Practices

We'll discuss guidelines for the use of AI in the insights process, hear from IA's SVP of Advocacy & IA's General Counsel about the prospects of regulation and legal exposure for insights agencies. Learn about ISO's new AI standard. We will highlight areas of potential bias and provide assistance to mitigate it.
- Presenters: Melanie Courtright & Howard Fienberg, IA; Stuart Pardau, Esq. IA’s General Counsel; Benjamin de Seingalt, Esq., Corporate Counsel and Director of Compliance and Privacy, MarketVision Research; Juliana Wood, Managing Director, Certification Institute for Research Quality (CIRQ)

Ideal for: Market researchers with limited or no experience deploying AI tools; and researchers with some experience who seek additional places to utilize the technology and confirm best practices. This series will increase your confidence in using the technology and help you explain its use and benefits to others in your organization and address their concerns.

BONUS: Access to Slack channel for interaction with presenters, hosts, and fellow attendees; additional resources.