The topic of equity and inequity creates new challenges and exciting opportunities for researchers, as we support client DEI, Business & HR leads in answering this key question:
“How well are we doing in our journey towards equity, what vital signs of inequity exist within our organization and what must we prioritize to move forward with pace and impact?"
Answering this question can be complex, as it is a potent and highly personal topic that is rooted in self-identity, lived experiences and indeed one’s own biases. This creates challenges for researchers, for in order to generate authentic insights, the market research experience must be seen (by respondents) as an inclusive, psychologically safe space, where courageous conversations can be had, where all voices are equally heard – and where there is representation of all identities.
We believe that this calls for new and pioneering methodologies and we’ll be exploring the experience of the Pfizer team who have recently implemented a new and innovative DEI research methodology to gain deep insights that answer this critical question. The session will be a showcase of the Pfizer DEI research experience, providing an overview of the methodology used, and most importantly, hearing from Debbie Botwick (Pfizer) about the client experience, the feedback from respondents and the impact of the learnings and implications for action.
We’d love you to join us for this enlightening session.
Debbie Botwick, Senior Director, Pfizer Learning Academy, Learning Trends & Strategy Architect
When Debbie was in elementary school, she used to go to sleep to the sound of an old-fashioned Smith-Corona electric typewriter. Her mother had gone back to school to get a bachelor’s degree. Debbie took away a significant life lesson about the importance and value of education. After many years in marketing at Pfizer, Debbie had a minor crisis of purpose. And bringing forward that life lesson, Debbie leaned into finding a role that would align with her core values and discovered the Learning and Development discipline. She has spent the last 7 years at Pfizer focused on supporting global colleagues to do their jobs better by providing learning resources and platforms. Debbie is also an active ally, volunteering at Pfizer to support DEI initiatives and outside of Pfizer, giving back as a board director for Working for Women (W4W), a not for profit organization focused on effecting social change for underserved women in the workforce and staying engaged with young people as mom of a college student and as a Board Member for the Cornell Fencing Association.
Sandra Grandsoult, Co-Founder, Equitas Insight
Sandra is an Insights, Marketing and Diversity & Inclusion professional with proven success in growing brands and customers, and in building diverse, high performing teams. She has a Masters degree in Marketing from Lancaster University UK, and over 20 years of client-side Insights and Marketing experience gained in Leadership roles at global organizations including GSK, Walt Disney, Virgin Media, Vodafone and American Express. In recent years Sandra has been applying her Insights and Marketing expertise to help champion Diversity, Equity and Inclusion within the marketing industry. She has recently co-founded a diversity, equity & inclusion consultancy Equitas Insight, which focuses on helping
Ana Maria Santos, Co-Founder, Equitas Insight
Sandra co-founded Equitas Insight with Ana, who is a marketer by background, a change driver and a capability builder by design. She started her career in Brazil working in B2B marketing in blue chip industrial and manufacturing organizations. She then moved into academia and a career in marketing consultancy and lecturing undergraduate and graduate Strategic Marketing courses at her Alma Mater ESPM (Escola Superior de Propaganda e Marketing). Her international career started in the UK after being awarded an MBA at Warwick University, working in the Marketing and Operations practice of PricewaterhouseCoopers. In 2002 she joined Brand Learning, then a startup specializing in building marketing capabilities. As a partner, she moved to NYC to open Brand Learning’s first overseas practice.