Virtual | December 6

Speakers

This rapidly changing world needs current, holistic insights more than ever. Market research, data science and analytics teams must come together to uncover, communicate and implement these insights. That happens at CONVERGE – a forum developed to advance teams and companies from being data driven to insight driven. 

Razi Imam

CEO

113 Industries

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Razi Imam is an accomplished award winning innovator, entrepreneur, and author. He has experience and knowledge of successfully innovating products and services, launching them in competitive markets, and building world-class high-performance teams. He has founded 113 Industries that focuses on helping Fortune 500s such as Coca-Cola, Colgate-Palmolive, Ocean Spray, and Hershey innovate breakthrough products based on identifying the unarticulated needs of their consumers. In recognition of his entrepreneurial success, Carnegie Science Foundation has presented Razi with their prestigious award honoring Innovation in Science and Technology. He has also been an adjunct professor at Carnegie Mellon University teaching "Innovation and Commercialization" at the Tepper School of Business.

Mark Polyak

President

Ipsos North America Analytics

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Mark Polyak is a President, Ipsos North America Analytics. In this role he is responsible for driving strategic growth of the Ipsos analytics-based solutions and products as well as client and thought leadership. 

Prior to this role, Mark Polyak was Chief Analytics and Data Officer for Ipsos Global Public Affairs, focusing on developing solutions and products for financial sector, big tech and international organizations navigating risk. 

Mark spent over 15 years building data analytics and visualization platforms and has three US patents focused on real time data integration of streaming multi-sensor data. He is based in Washington, DC.

Michael Seymour

Global Director, Market Research

NetBase Quid

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Michael brings 15 years of experience in bringing products to market to NetBase Quid, focusing on helping businesses engage successfully with buyers, whether digitally and in person. His experience spans every aspect of GTM strategies, including product marketing, sales enablement, product management, sales, and product development.

Andy Davidson

Head of Data Strategy & Analytics 

Big Village

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Andy leads innovation, data strategy, and analytics globally for Big Village, a martech services firm. In his role, he is responsible for developing and executing data solutions and strategies that enable clients to address their business challenges. Prior to Big Village, Andy headed up Financial Services and Technology at GfK after leading insights and analytics in variety of capacities at Bank of America. He holds a Ph.D. from the University of Rochester.

Nicole Sangari

VP, Entertainment on Demand

Kantar

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Nicole advises top Entertainment, Tech, Gaming and related Fortune 500 companies on how to significantly improve their performance and achieve measurable growth results with advanced analytics. As VP of Entertainment for Kantar, Nicole provides the Streaming industry with a comprehensive view of the digital universe, consumer/audience behaviors and respective subscription journeys. Along with providing actionable insights, she helps entertainment companies strategically target, measure and optimize their campaigns and growth across platforms. Her global expertise crosses several key functions to improving business results, including thought leadership, management, analytics, acquisitions, growth strategy, disruption and expansion. Nicole has regularly attended, spoken, and moderated at industry events across the Entertainment spectrum.

Xufeng Wang

Xufeng Wang

SVP, Chief Science Officer

Ipsos Center for Analytics Excellence

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Xufeng is the Chief Science Officer at the Center for Analytics Excellence (CAE), Ipsos’s Data Science and Analytics Innovation group. Xufeng spearheads CAE’s technical projects and R&D efforts in Data Science and Machine Learning to meet client business needs. Prior to joining the CAE, Xufeng served several positions in both industry and academic research. Xufeng was a Senior Data Scientist and Tech Lead in UPS’ Advanced Analytics Group, and a Senior Data scientist and Entrepreneurial Lead at nanoHUB. Previously, Xufeng was the Technical Director and a Senior Research Scientist at the National Science Foundation NEEDS research center at Purdue University, where he led the technical efforts in developing theory and simulation of compact models. His research in computational modeling has resulted in over 60 publications and several international awards.

Jenna Landi

Director of Global Brand Research

Pinterest

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Jenna leads the Marketing research organization covering everything from brand equity measures, to creative testing, to trendspotting. Jenna first started her research career at Nielsen in New York and London, with a concentration on global digital analytics. Following her time at Nielsen, Jenna held research positions at Google, including her role as a founding member of the Google Human Truths team. Jenna now resides in Brooklyn with her husband Patrick, daughters Natalie and Adrienne, and pup Bridget.

Dr. Ari Zelmanow

Head of Experience Research 

Twilio 

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Described as a modern-day, consumer-focused Sherlock Holmes, Ari helps businesses uncover "clues" that will position their company, product, or service in the market for consistent growth—in both customers and revenue—month-after-month. Before joining Twilio earlier this year, Ari led Analytics, Research, and Insights for Gtmhub. He has built cross-functional teams at Twitter, Panasonic, and Indeed. Previously, Ari solved crimes as a metropolitan police detective. 

Barry Jennings

Barry Jennings

Director, Cloud + Commercial Business Planning Insights

Microsoft

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Barry is a market research and customer insights professional with both supplier side and client side experience. He currently leads a team focused on delivering actionable insights supporting Microsoft's Cloud and Enterprise product marketing and business planning teams covering all technical audiences (IT Pros, Developer and Business Decision Makers) and enterprise products (Azure, Dynamics 365, Microsoft 365, Visual Studio, GitHub, Teams).

He serves as a member of the External Advisory Board at the Wisconsin School of Business’ A.C. Nielsen Center for Marketing Research and has also served on the advisory board for the University of Texas at Arlington's Masters of Market Research Program.

Hunter Thurman

President

Alpha-Diver

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Hunter is president of Alpha-Diver, the market research & consulting firm that applies neuroscience to more deeply understand marketplace behavior. The firm's neuroscientists and strategists work with leading brands, retailers and the Wall Street analyst community to explain consumer behavior in ways proven to help clients drive double-digit brand growth via activation.

Nicole Moreo

Director, Customer Insights North America

LinkedIn 

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Obinna Anusiem

CEO

NGEX

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Obinna Anusiem is the CEO and Founder of NGEX, a provider of information, tools and insights tthat enable clients understand, reach and engage with customers in Africa and the African Diaspora.

He is also the founder of Club 14, a group of professionals in Silicon Valley that invest in startups and other opportunities in the Diaspora and Africa. 

Obi has been engaged in research and data related efforts for and about the African Diaspora and has published articles, participated in conferences and led the development of products that drive increased awareness of opportunities within the African Diaspora and the continent.

He has also worked as a consultant on various projects in Africa and the African Diaspora and led teams of consultants and developers in initiating product development and growth strategies and building technology-based solutions for clients. 

Hilary Borndahl

CEO

Miix Analytics 

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Hilary founded Miix Analytics in 2021. Having spent her career on the supplier side, Hilary learned the art and science of Marketing Mix Modeling (MMM) during her role at The Modeling Group, a Nielsen boutique, in the 2000s, for which she is often quoted telling her story of 'falling in love with marketing mix'.

Hilary has held leadership roles at global firms Kantar and Nielsen, building talent and driving accelerated growth in the Advanced Analytics practices while consulting for marketers and insights leaders at Fortune 500 companies. Prior to this, she worked at Hotspex, Maritz, and Thompson Lightstone. She earned a Bachelor of Commerce with a major in Marketing Management from the University of Guelph, Gordon S. Lang School of Business.

Chris Robson

Senior Director - Analytics

Gongos

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In his role as Senior Director, Data Science Chris is charged with driving the growth of Gongos’ analytics and data science capability by expanding the methods, tools, and techniques that we bring to our clients. Chris is an acknowledged expert in research methodology and data science and is a well-known figure in the Insights Industry. He strongly believes in the importance of solid methodology combined with a laser focus on the business problem. Prior to joining Gongos, he was co-founder and Principal at Deckchair Data, an Insights and Analytics consultancy. Prior to founding Deckchair, he was Chief Innovation Officer and Head of Research Science for ORC International. Before that, he was Co-Founder of Parametric Marketing, a boutique analytics and methodology consultancy. He has held various senior technical and marketing positions at small and huge companies, ranging from being VP Engineering at an analytics start-up to managing a global team of over a hundred software developers at Hewlett-Packard. A Mathematician by training, Chris confesses to being a total geek and is never happier than when he is elbows-deep in data.

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