CRC - September 17-19 - New York
New York City | September 17-19, 2024

Corporate Researchers Conference

Be A Game Changer!  

Tap deeper insights, tell a better story, make a bigger impact.

Our event is officially sold out! We are no longer accepting registrrations or adding to our waiting list.

The Corporate Researchers Conference (CRC) was developed just for you: client-side insights leaders and practitioners committed to advancing the profession.
The complexity and pace of societal shifts and technical advancements have made it more difficult to understand consumers and have raised the bar on the skills required to excel in our profession. The frenetic world of business, tech, and insights only complicate the tasks at hand. But we can gain control. The knowledge, tools, and strategies exist. At this event, they will all be on display.

Don't miss this opportunity to learn from and alongside innovative researchers and insights visionaries about their groundbreaking work and strategies to manage change and innovation.
Topics will include:
Connecting With Today’s Changing Consumer
  • Managing the Attention Economy
  • Inclusive research practices
  • Use of media and omnichannel messaging to better connect with consumers
  • Improving the customer journey & amplifying the customers’ voice to influence action 
  • Hard-to-reach cohorts (high net worth, luxury, etc.)
  • Multicultural research
  • Finding and working with various generations (Gen Z, seniors, etc.)
Tech-Fueled Evolution & Revolution
  • Generative AI: Practical applications & tangible results
  • Next-gen passive data collection
  • Data analytics and integration 
  • Synthetic Sample/Data
  • Data visualization 
  • Assessing the effectiveness and quality of AI applications
Achieving Tangible Business Impact
  • Integrated storytelling: Offering solutions, not just insights
  • Doing more with the data you already have
  • Deploying foresight to future-proof your company 
  • Measuring and communicating the ROI of Insights
Innovative Behavioral & Cultural Techniques 
  • Pragmatic use of Semiotics to glean actionable insights
  • Becoming more fluent with behavioral research
  • Bridging consumers’ Say - Do gaps
  • Successful applications of Behavioral Economics 
  • Understanding societal shifts and cultural nuances 
     
Developing Future Stars 
  • Team building
  • Optimizing client - agency partnerships
  • Soft Skills (influence, empathy, persuasion, negotiation)
  • Hard Skills to advance into higher leadership (finance, etc.)
  • Coordinating insights, analytics, CX, and other departments/roles to empower organizational decision-making and action


     

Featured Sessions Include

Become a "Whole-Brained Insights Pro"

As a trailblazing insights leader (Netflix, Twitter, Colgate) and former professional modern dancer, Nikkia Reveillac brings a unique perspective to the art and science of delivering insights for maximum decision-making impact. Discover the immense value of infusing left-brain analytics with right-brain imaginative and creative storytelling. 

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From More to Better: What it Means to be Human Right Now

In a world where AI blurs the line between reality and simulation, understanding what it means to be human is more crucial than ever. Dr. Eric Solomon, with his rich leadership background at YouTube, Spotify, and Instagram, unravels this dilemma. This keynote isn't just about philosophical musings; it's a practical guide to reclaiming our humanity amidst growing digital noise. 

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5 Counterintuitive Marketing Moves that Drive Behavior

Rising prices, fractured attention spans, emboldened consumers, and expectations of authenticity have many marketing teams feeling off balance. In such times it’s tempting to cling to proven best practices. But now is exactly the time to think differently. Nancy Harhut will share 5 counterintuitive tactics brands can embrace to drive success—including the behavioral economics research behind them and the in-market examples that bring them to life. 

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Food

Copious Quantities of Food & Drink!

Included with your registration: Catered Breaks, Full Meals & Receptions + After Parties to expand your circle and catch up with MRX friends.

An Extraordinary Expo Hall!

Teeming with fresh solutions, interactivity & fun. Many valuable connections will be made. Many fantastic prizes will be won! 

CRC 2023 Excursions

Group Excursions in the Big Apple!

Included with your CRC registration! You have the choice of attending The Great Gatsby on Broadway or visiting the spectacular observation deck at the "Top of the Rock" (the world-famous 30 Rockefeller Center). Tickets are limited and will sell out! Only those registered for CRC can RSVP.

Why Attend

Why Attend

Content and Connections You Can't Get Elsewhere...

  • Brands, Brands, Brands! Hear first-hand from dozens of corporate researchers presenting revealing case studies that detail their winning strategies and methodologies
  • An Event Hallmark: Candid conversations with your corporate insights peers in a private roundtable session
  • Groundbreaking Research – Including new IDEA Council findings and best practices to ensure your research is truly accessible to all 
  • Guidance to boost trust in MR, and improve sample quality
  • Learn how to showcase the Business Impact of Insights, quantify ROI, and garner more resources for your team

Who Attends

Developed by Corporate Researchers for Corporate Researchers

CRC draws leaders and research practitioners from brands large and small across all industry verticals, as well as non-profits. Executives from market research and data analytics agencies better understand the needs of their clients by attending CRC – hearing their challenges and priorities firsthand. No matter your role in the insights industry, CRC is the place to learn from and connect with innovators and decision-makers.

Who Attends

Corporate Department Professional Package

$0

Corporate Researcher Member

$795

Corporate Researcher Non-Member

$895

Provider Company Member

$1,450

Provider Individual Member

$1,550

Educator/Seeking Employment/Student

$750

Provider Non-Member

$1,795

2024 Sponsors and Exhibitors

Premier

Platinum

  • Material+


GOLD
Sponsors & Exhibitors
  • Behaviorally
  • Bellomy
  • FGA
  • Full Circle
  • outset
  • orchard
  • Savanta
  • Simporter
  • Veridata