AI Ignite Event - October 17
Hoboken, NJ | October 17, 2024

AI Ignite: Exploring the Technology’s Future in Insights

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We are thrilled to announce a special one-day conference, "AI Ignite: Exploring the Technology’s Future in Insights," on October 17 at the Stevens Institute of Technology in Hoboken, NJ, just outside of New York City. Join us for a day filled with expert-led presentations and case studies, candid panel discussions, and networking with peers who share your desire to optimize the latest GenAI tools. You'll also receive guidance to inform your AI implementation plans and policies – ensuring your company remains in compliance with evolving data privacy rules and regulations. 

Enjoy New York City!
Hoboken is conveniently located – 15 minutes via train from New York's Penn Station and 20 minutes from Newark Airport. Arrive early or stay late to meet with clients and prospects or soak in the excitement of the Big Apple.

We'll Address These Topics & More:

  • Identifying and mitigating bias
  • Efficacy of Large Language Models (LLMs)
  • Leveraging AI in research for improved productivity
  • Enhancing data quality with AI (fraud detection, revised survey methods, etc.)
  • Using AI for richer insights in survey research (AI coding, probing, etc.)
  • Balancing automation and human touch in MR
  • Understanding different AI models and their applications

Agenda Highlights:

Brand-side researchers at various stages of adoption will share their perspectives: how they vet and use tools, what they are building in-house vs. outsourcing, navigating company policies and stakeholder questions, planned future use, and more. Various tools will be demonstrated. Several use cases will be shared.

Why Attend

A portion of the program will feature 2 tracks so that you may optimize learning in your areas of interest. 

"Use It" Track

  • Determining needs/best fit
  • Using AI productively across the research process: study prep, data collection, analysis, reporting, data integration
  • Prompting tips & tricks
  • Advice for vetting provider tools & platforms

"Build It" Track

  • Establishing the business case for AI
  • Mapping out your development plan
  • Understanding LLMs, other models, and how they work
  • Identifying and mitigating bias

Learn from peers with common goals and experts eager to help you achieve them. 

Learn from and with peers with shared experiences

These are your people – they know the dynamics of the insights marketplace and its specific challenges and opportunities.

Ideal for: Senior executives and decision-makers.

  • VPs, EVPs, SVPs, MDs and Heads of function (HR, Marketing, Sales, Research, etc.)
  • CEOs & C Suite titles
  • Seasoned & high-potential emerging leaders


All Insights Association proceeds are invested back into the industry supporting programs, services, standards and advocacy to ensure that the insights community thrives.