IPC Master is the highest certification level you can achieve on your own, recognizing a decade of subject-matter expertise in the insights, research, and analytics industry.
Requirements to apply:
10+ years of industry experience - Verified via your linkedIn Profile submitted on the application
Pass the IPC Master exam, comprised of 150 multiple choice questions (no exemption offered for this level)
By submitting your application, you agree to adhere to IA's Code of Standards & Ethics
The IPC Master exam is a self-study exam and does not require a prescribed curriculum. Candidates may choose their own method of preparing for the exam.
To prepare for the exam, review the learning objectives from the MRCBOK (Market Research Core Body of Knowledge).For further reference, you can review the textbook Marketing Research: An Applied Orientation (7th edition)  by Naresh K. Malhotra.
The Market Research Core Body of Knowledge (MRCBOK™) is the updated industry consensus on what market research and insights professionals regard as the required fundamentals for research education. Mastering the MRCBOK is one possible path to earning certification in the United States, Canada, or Australia.
Self-study exam based on all 13 MRCBOK™ topics
150 Multiple Choice questions
You have 4 hours to complete the exam
A score of 70% or higher is needed to pass. One retake is included with the application fee.
No hard-copy or online materials may be referenced during the exam.
Link to the exam is sent out once your application has been approved. When you are ready, you can login at anytime to take your exam.
The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.