Survey researchers and analysts face a critical challenge in making sense of large amounts of data and information. Unfortunately, too often planning for analysis comes too late in the process – after data has been collected. This session will provide the audience with a framework for organizing and planning their analysis in the most effective way possible. Participants will learn how to structure an analysis plan in order to extract the critical information they need to answer business questions. Key topics covered are planning and staging an analysis, structuring analysis for different types of question items, quandrant analysis, indexes and more.