No one in business has enough time. Buyers of research are deluged with presentations; with ‘big data’ promising more information and even more material to ingest.
Paul Long interviews Kelly Leonard of Second City about improv, and the role it plays in innovation, at the 2016 Corporate Researchers Conference
The sales presentation is a critical part of the buying and selling process. A compelling and engaging sales presentation is within everyone’s grasp . . . but it takes some work.
Content marketing is exploding. The real value of content marketing is not just driving eyeballs to a brand’s website, but also increasing the time that viewers engage with the content.
CRC Report: Socializing Insights Through Storytelling – Colleen Hennegan Harris, MarketVision Research and Kimberly White, Sherwin Williams
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas this week to report back su