Storytelling is an ancient art form that’s used in many ways today. Often, it’s thought of from a marketing perspective in how brands share their stories with customers in a compelling way.
RTi Research, an Insights Association member, has released a new eBook, Beyond Data, Beyond Information: Powerful Stor
Paul Long interviews Kelly Leonard of Second City about improv, and the role it plays in innovation, at the 2016 Corporate Researchers Conference
The sales presentation is a critical part of the buying and selling process. A compelling and engaging sales presentation is within everyone’s grasp . . . but it takes some work.
Content marketing is exploding. The real value of content marketing is not just driving eyeballs to a brand’s website, but also increasing the time that viewers engage with the content.
CRC Report: Socializing Insights Through Storytelling – Colleen Hennegan Harris, MarketVision Research and Kimberly White, Sherwin Williams
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas this week to report back su