Susan is an expert strategist and moderator who integrates gamification mindset, self-diagnostic ethnography, storytelling, and multi-sensory into qualitative research.
She has worked across categories and demographics in the U.S. and more than 20 countries on five different continents.
In a prior life, Susan was a product manager at General Foods, account supervisor at Interpublic and a marketing consultant in Tokyo. Susan has an MBA from Columbia and enjoys challenges. Two such recent challenges include taking the polar plunge in Antarctica and cycling on a tandem with her husband from Pittsburgh to Washington, DC.