The inaugural event of the all-new Insights Association is an unprecedented mash-up of peer-reviewed research-on-research, innovation in action and a curated presentation of what’s next to influence and disrupt our industry.
Hear how insights leaders are applying more creative thinking, deploying new techniques and testing emerging technologies in order to uncover more meaningful customer insights.
Ogilvy Commonhealth Worldwide
Jennifer Romano Bergstrom
Featured speakers include Airbnb, Anthem, Lyft, Buzzfeed, Chobani, Condé Nast, Corona, Cox Communications, Dorchester Collection, Instagram, Microsoft, Navy Federal Credit Union, Ogilvy, Refinery29, Samsung, Verizon and more.
Fresh content will be served in three tracks:
Research Thought Leadership
Novel approaches to research and fresh thinking around issues like data quality, privacy, mobile, data fusion, chatbots, gamification, agile qual techniques, and much more.
Don’t miss the best presentations culled by a panel of experts from an overwhelming response to our industry-wide call for proposals.
Innovation in Action
Case studies from today’s top brands will show how they are deploying mobile instant messaging, design thinking, behavior based analytics, geo-location and more to advance the strategic positioning of insights within their organizations.
Fringe Tech & Macro trends
Discover how drones, AI, wearables and other seismic technologies will accelerate speed to insights in the very short term. Understand how macro trends like IoT, Smart Home, and driverless cars will bring consumers closer than ever. Through moderated peer discussions you’ll connect the dots to inform and influence your current work.
☑ AI & MACHINE LEARNING ☑ GAMIFICATION ☑ DATA VISUALIZATION ☑ BALANCING AUTOMATION WITH ENGAGEMENT ☑ PASSIVE MEASUREMENT ☑ MICRO-TARGETING ☑ PRIVACY ☑ REDUCING SURVEY ERROR ☑ DESIGN THINKING ☑ DIGITAL WOM ☑ MOBILE ENGAGEMENT ☑ NEW TEAM STRUCTURE ☑ DATA FUSION ☑ AGILE QUAL ☑ SPEECH-TO-TEXT ☑ GEO-LOCATION ☑ NEUROSCIENCE ☑ IoT ☑ DATA QUALITY ☑ BUSINESS MODEL INNOVATION ☑ AND MOREConferenceTue. May 9, 2017 10:15 AM to Wed. May 10, 2017 10:15 AMNew York, NY