A systematic bias caused by some respondents tending to agree with whatever is presented to them. Such a bias may be caused by either respondents or interviewers being overly friendly during interviews.
Inspired by the 2017 merger of CASRO and MRA, all Insights Association proceeds are invested in advocacy, education and other initiatives to directly support the marketing research and analytics community. The new Insights Association helps empower intelligent business decisions as a voice, resource and network advancing the companies and individuals engaged in this important work.
Companies and individuals working in marketing research and analytics succeed when they have...
The Insights Association supports its members to achieve these goals.