NEXT: Advancing Insights Through Innovation & Research

Keynote Speakers

All Speakers

  • Tom H.C. Anderson – OdinText, Inc.

    CEO, OdinText, Inc.

    Since graduate school, Tom had been consumed by unstructured data analysis and, in 2005, he founded the first consumer insights consultancy with a text analytics focus — Anderson Analystics. He is a well-respected thought leader within the consumer insights fields, typically giving more than 20 industry or academic talks per year and has also contributed to the field by blogging as well as serving in elected and appointed roles at the American Marketing Association (AMA) and World Research Organization (ESOMAR).

    • Tap the Power of A Single Open-Ended Question

      Tue. May 9, 2017
      3:30 PM to 4:00 PM

      In this age of steeply declining response rates, efficiency and affordability are paramount.

      But did you know that deep insights can be gathered on a multi-dimensional subject with just a single question?

      Did you know that a single analyst, speaking only English, can analyze data in eight different languages?

      OdinText recently showcased the power of modern text analytics through the analysis of more than 15,500 text comments that spanned 11 cultures, 10 countries and eight languages.

      Conducting international, multilingual research on a large scale can be done easily, quickly and affordably. See how.

  • Ryan Baum – Jump Associates

    Principal , Jump Associates

    For the past 10 years, Ryan has acted as a partner and advisor to Fortune 500 executives, setting the course for large scale transformations and aggressive growth. That work has included helping a major airline to clarify and roll out a new corporate strategy, partnering with an automotive company to recapture the Millennial market, and helping a technology giant break into the healthcare space by redefining the long-term care market. Ryan is an active thought leader in business strategy and innovation.

    • 5 Guaranteed Methods to Get Your Insights to the C-Suite

      Tue. May 9, 2017
      2:30 PM to 3:00 PM

      This case study demonstrates how a very analytic-driven, research-focused company incorporated qualitative research to get their message to resonate across the C-Suite.

  • Ken Berry – Jibunu

    President, Jibunu

    Ken is responsible for Jibunu’s corporate vision as well as for driving research, development, programming and flawless execution. Ken’s leadership and strategic focus have been integral to the company’s significant growth since 2003. He has been named by Survey Magazine as “a researcher you should know.”

    • Mapping The Genome of Data Quality: What Fraud Indicators Can Predict About Response Quality

      Wed. May 10, 2017
      1:05 PM to 1:35 PM

      Data quality is a huge issue in market research and, potentially, a huge problem. If we can't depend on the data we gather, how can we hope to uncover useful insights?

      The Data Quality Genome Project is a collaborative research-on-research initiative to correlate fraud indicators with response quality.

      Want to know what fraud indicators are? Which indicators are likely correlated with response quality? Need to spot new fraud indicators as they emerge?

      Join us for a comprehensive overview of the projects findings thus far – learn to better indentify fraud indicators as part of the path to higher quality data.

      Panel Discussion Featuring:

      • Chuck Miller – President, DM2 (Moderator)
      • Lisa Wilding-Brown – Chief Research Officer, InnovateMR
      • Ken Berry – President, Jibunu
      • Garrett Gil de Rubio – Vice President, P2Sample
  • Karina Besprosvan – MINT

    Chief Research Officer, MINT

    Karina Besprosvan is a Communications and Media specialist Data Curator, and Consumer Insight expert with significant experience in both the US and Latin American markets, with an emphasis in Mexico and Brazil. She has written more than 50 though leaders & papers and served as guest speaker at more than 20 industry events around the world.

    • Following Gen Z Storytelling By Intercepting Micro-communication Behaviors

      Wed. May 10, 2017
      3:00 PM to 3:30 PM

      Generation Z has completely disrupted traditional communications and, along the way, market researcher’ attempts to engage, to intercept and to listen in.

      From social to brand relationships, our interactions have – and will continue to – evolve into micro opportunities to connect, engage and react. And with the overload of 24/7 availability across multiple channels, establishing “old-fashioned” conversations is nearly impossible.

      What are we as reseachers to do? It’s vital that we understand the new patterns of usage, the new paradigm of connection and how attention and emotional engagement accompany them.

  • Josh Billig – Microsoft

    Consumer Advertising Research, Microsoft

    Josh leads digital advertising research for global advertising and media at Microsoft, including high profile brands such as Windows, Surface and Xbox. He has developed innovative advertising effectiveness solutions integrating attitudinal and behavioral data. Josh has more than 20 years of experience in the market research industry and has been with Microsoft for 10 years.

    • Elucidating Attitudes and Perceptions With Contextual Data

      Wed. May 10, 2017
      1:40 PM to 2:10 PM

      Traditional research methodologies have left wide open gaps in impact measurement. Join us to see how Microsoft overcame these obstacles.

      By layering survey data with consumers’ digital footprint, the insights team was able to develop a truly holistic picture of the marketplace.

  • Brad Bortner – Cengage Learning

    Executive Director of Market and Customer Insights, Cengage Learning

    Brad has more than 20 years of experience helping companies succeed in highly competitive markets by leveraging primary research-driven strategies and go-to-market tactics.  Other key positions he has held include VP of Market Insights at Forrester Research, VP at comScore, Managing Director at Censydiam, and client side professional Verizon and IBM/Lexmark. He has an MBA from Yale University, an MA from the University of Toronto and a BA from Dickinson College. 

    • Is Declining Projectability A "Hair on Fire" Moment in Market Research?

      Wed. May 10, 2017
      2:30 PM to 3:00 PM

      The horror.

      Embarassing polling misses. New products that bomb with their target markets.

      Relentless drive for speed and low cost from clients who assume that projectability is a given.

      Declining response rates. Unknown skews of all varieties in online panels. A growing focus on social media insights being treated as projectable to all consumers.

      How worried should we be about market research as a dependable driver for decision making? What can astute buyers and responsible vendors do about it?

  • Ana Brant – Dorchester Collection

    Director, Global Guest Experience and Innovation, Dorchester Collection

    Ana's innovations in customer experience have inspired articles in the Harvard Business Review and invitations to speak at Harvard University, Ecole Hoteliere de Lausanne, The Malcolm Baldrige Awards Forum and the Cornell Hospitality Research Summit. During Ana's 10+ years of leadership, the Dorchester Collection's guest experience index increased by 22% worldwide.

    • How AI Discovered That Breakfast Was the Silver Bullet

      Tue. May 9, 2017
      12:45 PM to 1:15 PM

      Of the many new techniques and technologies disrupting the market research industry, none is more powerful than artificial intelligence (AI).

      Dorchester Collection deployed AI with astonishing success and you can learn from their breakthrough feat.

      Luxury hotels must deliver on so many fronts that it’s difficult to determine what matters most to discerning guests. Plush robes? Heavenly beds? Responsive wi-fi? Impeccable customer service?

      Faced with this dilemma, Dorchester Collection turned to AI-drive market research to uncover the elusive answer and the findings were unlike anthing rendered by traditional MR.

      Want to delight your clients? Want to differentiate your brand? The new breed of insights has arrived.

  • Nancy Brigham – Ipsos

    Senior Vice President, Global Head of Sampling & RoR, Ipsos

    As an expert in research strategy and business application, Nancy has worked across both the client and supplier sides of market research. Nancy currently heads Sampling globally for IIS and is responsible for online sampling vision/strategy, feasibility, design and best practices across all regions. She also oversees the global IIS Research on Research group.

    • Device-Agnostic Research Best Practices: A Return to Our Roots?

      Tue. May 9, 2017
      4:05 PM to 4:35 PM

      You may have heard that “device-agnostic” is the future, but it’s not. It’s the present. It’s here now.

      Consumers expect the ability to fill surveys with their smart phones. Yet most surveys are still designed for larger PC screens. Transitioning to become device-agnostic requires rethinking best practices for both LOI and question structure.

      Want to hear the latest findings on optimal LOI for smart phone respondents? Want to know how smart phone best practices differ from historical PC recommendations? (Hint: not in the ways you'd think!)

      The need for device-agnostic surveys is already here. Come to learn and walk away better prepared for both the future and the present.

    • Is Declining Projectability A "Hair on Fire" Moment in Market Research?

      Wed. May 10, 2017
      2:30 PM to 3:00 PM

      The horror.

      Embarassing polling misses. New products that bomb with their target markets.

      Relentless drive for speed and low cost from clients who assume that projectability is a given.

      Declining response rates. Unknown skews of all varieties in online panels. A growing focus on social media insights being treated as projectable to all consumers.

      How worried should we be about market research as a dependable driver for decision making? What can astute buyers and responsible vendors do about it?

  • Jim Bryson – 20|20 Research

    President & Founder, 20|20 Research

    Jim is founder and President of 20|20 Research, a provider of global online research services with research facilities in Nashville, Charlotte and Miami. The company has consistently been named among the most innovative research firms in the world and its facilities are annually "Top Rated” by Impulse. Jim served three terms as President of QRCA and has served on the MRA Board. In 2013, Research Business Report named Jim as its Market Research Executive of the Year. He is a former Tennessee State Senator and is founder of The Joseph School for orphaned children in Haiti.

    • Qual Be Nimble, Qual Be Quick

      Wed. May 10, 2017
      3:00 PM to 3:30 PM

      Have you been in conversations where the topic turned to faster, better, cheaper?

      Or is the better question “when isn’t that the topic of conversation”?

      Researchers have come up with some novel approaches to get qual into that conversation. To improve turnaround, reduce costs and expand representativeness, companies are looking to new techniques and new technologies to enhance reach and efficacy.

      We all know that ‘Agile’ is the new watchword. Come hear from companies achieving success with Agile approaches.

  • Andrew Cannon – GRBN

    Executive Director, Global Research Business Network

    Andrew is passionate about the role that research businesses have to play in enabling decision makers to both make better decisions and to be more customer/citizen-centric. Andrew ia also passionate about the role that national associations have to play in promoting and protecting the research industry.

    • Participant Engagement: From data points to people…much more than just words

      Tue. May 9, 2017
      5:15 PM to 5:45 PM

      Optimizing the experience for research participants can do wonders for the efficiency of data collection and – perhaps more importantly – for the quality of insights that result.

      What are best practices for creating a good participant experience? There are many factors and they come into play before, during and after the participation.

      Walk away from this session armed with best practices and the latest research findings from the GRBN Participant Engagement Initiative. We'll also take time for candid forum discussion about this critical issue.

  • Pete Cape – SSI

    Global Knowledge Director , Survey Sampling International

    Pete is among the most respected, enertaining and thought-provoking presenters in the marketing research industry. He has presented many research studies at the CASRO Digital Research Conference – sessions which always receive accolades from attendees. Pete has more than 20 years experience in market research and is a frequent speaker at conferences, seminars and training workshops around the globe as well as a regular contributor to research and marketing publications.

    • The Rules of the Game: A Cross Cultural Study of Gamification Techniques

      Tue. May 9, 2017
      12:45 PM to 1:15 PM

      We know that text-based gamification works. We even know why it works. At least, in theory.

      What we don’t know is how to apply it practically in different situations.

      Does everyone play games or do some find them trivial? Do all cultures play? When does survey taking stop and game playing begin?

      Without answers to such practical, detailed and cross-cultural questions, it’s hard to convince our client that this weird-looking question will actually yield the results they want.

  • Cecile Carre – Ipsos

    Vice President, ROR, Ipsos Interactive Services, Ipsos

    Cecile has worked across a variety of market research disciplines in several markets. After 10 years managing the Ipsos Connect Analytics teams, first in South East Asia and then in North America, she currently leads the global Research on Research group at Ipsos Interactive Services where she leverages her experience balancing out inherent trade-offs between research fundamentals and practical considerations for both cost and speed.  Before joining Ipsos, she worked at BASES for six years where she supported the forecasting models.

    • Device-Agnostic Research Best Practices: A Return to Our Roots?

      Tue. May 9, 2017
      4:05 PM to 4:35 PM

      You may have heard that “device-agnostic” is the future, but it’s not. It’s the present. It’s here now.

      Consumers expect the ability to fill surveys with their smart phones. Yet most surveys are still designed for larger PC screens. Transitioning to become device-agnostic requires rethinking best practices for both LOI and question structure.

      Want to hear the latest findings on optimal LOI for smart phone respondents? Want to know how smart phone best practices differ from historical PC recommendations? (Hint: not in the ways you'd think!)

      The need for device-agnostic surveys is already here. Come to learn and walk away better prepared for both the future and the present.

  • Kristin Cavallaro – SSI

    Knowledge and Data Analysis Specialist, SSI

    Kristin joined SSI in 2006. Her focus is on new market and product developments to ensure, maintain or improve data quality and participant experience. She began her 10-year tenure at SSI in Project Management before moving to Sales. This allowed her to see different views of the sampling and research process. After completing her Master of Business Administration in 2008, she joined the SSI Knowledge Team.

    • Data Privacy: How Consumers' Concerns Impact Their Behavior

      Wed. May 10, 2017
      1:40 PM to 2:10 PM

      Data hacks and cyber breaches continue to make news. And keeping right in step, consumer concern about privacy continues to rise.

      And that concern among consumers should be of concern for us researchers.

      Privacy laws may direct what we can and cannot do, but consumer perception about privacy may direct what we should and should not do.

      If privacy concerns impinge honest and meaningful response to surveys, then we as researchers need to find other means to collect data. By understanding the privacy concerns of our respondents, researchers can preserve the standing of market research techniques.

      Come to see follow up work to our 2015 study that illustrates just how serious data and privacy concerns are among consumers...and how it’s getting worse.

      Walk away with answers to the mysteries of how privacy concerns influence consumer behavior, both online and off.

  • Stephen Cribbett – Dub

    Founder & CEO, Dub

    Having studied for a degree focused on design management and then spending time building and growing brand, design and strategy businesses, it was only in middle-age that Stephen realized that running a research technology and insight business could mean fueling his love for people-watching and making things better. Or indeed making better things. Splitting his time between London, the U.S. and the internet to find new research and technology talent, he inspires new clients to use his principles and technology and helps people solve problems using design thinking.

    • Qual Be Nimble, Qual Be Quick

      Wed. May 10, 2017
      3:00 PM to 3:30 PM

      Have you been in conversations where the topic turned to faster, better, cheaper?

      Or is the better question “when isn’t that the topic of conversation”?

      Researchers have come up with some novel approaches to get qual into that conversation. To improve turnaround, reduce costs and expand representativeness, companies are looking to new techniques and new technologies to enhance reach and efficacy.

      We all know that ‘Agile’ is the new watchword. Come hear from companies achieving success with Agile approaches.

  • Chris Cullmann

    Head of Digital, Ogilvy Commonhealth Worldwide
    • Unlocking Growth & Innovation Through Behavior-Based Data & Analytics in Healthcare

      Tue. May 9, 2017
      5:15 PM to 5:45 PM

      Healthcare and wellness together make for a monster of a market. Why, then, has market research in this segment lagged behind?

      Historically, panels were the lifeblood of healthcare MR, but those days are past. The paradigm has changed. Let us show you how.

      Behavioral data, claims data and prescription data – not to mention social profiles – are igniting for more effective insights for product and marketing. In some cases, new methodologies are even revealing entire new customer segments.

      The past is gone as far as MR in healthcare. Come and catch up with the present and the future.

  • Charitie Dantis-Gayo - New York Life

    VP, Insights, New York Life
    • Socializing Innovation & Fringe Ideas Across Large Corporations

      Tue. May 9, 2017
      5:15 PM to 5:45 PM

      You want to be known as an innovator and your company to be considered innovative. But there are many obstacles that prevent new ideas from taking root. And the larger the organization, the greater those obstacles tend to be.

      Learn the strategies that work. How to secure ideas. How to voice various perspectives. How to socialize innovation.

      You can innovate. You can communicate developments. And you can get buy in at all levels. Join us to see how.

  • Julie DeTraglia – Hulu

    VP, Ad Sales Research, Hulu

    Julie is responsible for the design, development and implementation of ad sales research initiatives and for advising Hulu’s national sales team. Prior to Hulu, Julie was SVP of Digital Research at NBCUniversal where she was responsible for sales research and strategy across NBC’s digital properties, including all sites and apps for NBC News, Sports, Entertainment, the Olympics and cable entertainment properties. She is a graduate of Dartmouth College.

    • Transformational TV: Cracking the Ad Engagement Code

      Tue. May 9, 2017
      1:55 PM to 2:25 PM

      Grasping viewers’ advertisement engagement and consumption journey is critical in television market research. For decades, we’ve been pursuing a better understanding of how, where, when and why viewers watch their favorite shows.

      But are there other factors that affect ad engagement? What about viewers’ moods when seeing ads?

      See this session to learn about advances in understanding viewers’ moods and to walk away with new ideas for advertising.

  • Suzanne El-Moursi – Uplift Data Partners

    President, Uplift Data Partners

    Suzanne is an accomplished leader with more than 15 years experience who specializes in brand strategy, growth marketing, digital transformations, entrepreneurship and startup operations, and building new brands and successful businesses. Following 13 very successful years leading innovation and growth strategies for top corporate brands like IBM, HSBC, GE Healthcare and SapientNitro, her passion for entrepreneurship led her career shift to building startup businesses since 2012.

    • Deploying Drone Technology for Consumer Insights

      Tue. May 9, 2017
      3:30 PM to 4:00 PM

      Drone technology is being adopted at an accelerated pace across both industries and verticals.

      But drones in market research? How can those two possibly go together?

      Drones can get us closer to consumers like few other technologies can. Walk in their footsteps. See what they see. Hidden within the hoopla are rich opportunities for researchers to uncover next-level insights.

  • Rebecca Flynn – Big Brothers Big Sisters of Southwestern Connecticut

    Marketing and Communications Manager, Big Brothers Big Sisters of Southwestern Connecticut

    Rebecca has been affiliated with Big Brothers Big Sisters as a mentor, board member and eventually employee over the past several years. Prior to moving to nonprofit, Rebecca worked in Market Research and Marketing for more than 10 years. In Rebecca’s role as Marketing and Communications Manager of the Big Brothers Big Sisters Southwestern Connecticut Chapter, she is a constant spokesperson for the organization.

    • Using Mobile Friendly MaxDiff to Help Big Brothers Big Sisters Find Mentors

      Tue. May 9, 2017
      1:20 PM to 1:50 PM

      Young adults are a key demographic to target with messaging, not just for business, but for nonprofits as well. And it goes without saying that any research pointed at young adults should heavily incorporate mobile.

      In order to encourage adults – including young adults – to volunteer as mentors, Big Brothers Big Sisters had options for messaging. They could play offense by highlighting the positives, both for kids and for mentors. Or they could play defense by dispelling false perceptions such as the program taking up too much time or costing too much money.

      The study showcased in this presentation incorporated mobile into a new MaxDiff methodology to help Big Brothers Big Sisters hone their message for greater success.

  • Hetty Fore - Microsoft

    Research Director, CMR, Microsoft

    Hetty describes herself as a data evangelist and a methodological agnostic who strives to generate excitement in applying multiple forms of data to informed decision-making. A graduate of Smith College, Hetty previously was a senior vice president at GfK and Senior Director of Quantitative Products at CEB Iconoculture.

    • Is Declining Projectability A "Hair on Fire" Moment in Market Research?

      Wed. May 10, 2017
      2:30 PM to 3:00 PM

      The horror.

      Embarassing polling misses. New products that bomb with their target markets.

      Relentless drive for speed and low cost from clients who assume that projectability is a given.

      Declining response rates. Unknown skews of all varieties in online panels. A growing focus on social media insights being treated as projectable to all consumers.

      How worried should we be about market research as a dependable driver for decision making? What can astute buyers and responsible vendors do about it?

  • Stephanie Fried – Conde Nast

    SVP Research & Analytics, Conde Nast

    Stephanie serves as Senior Vice President of Research and Analytics, leading the company’s strategy for research, audience development and analytics across the portfolio. Stephanie, who acts as co-chair of the IAB Research Council, joins Condé Nast from Discovery Communications where she was Vice President, Digital Insights and Marketing, overseeing all research and marketing functions across the digital organization.

    • Research Innovation at Conde Nast

      Wed. May 10, 2017
      2:30 PM to 3:00 PM

      Go beyond traditional research and campaign effectiveness to truly partner with and learn from advertising clients. Hear how one study changed the way Conde Nast goes to market with research.

  • Marcello Gasdia - Deloitte

    Manager, Center for Industry Insights , Deloitte Services LP
    • Data Privacy: How Consumers' Concerns Impact Their Behavior

      Wed. May 10, 2017
      1:40 PM to 2:10 PM

      Data hacks and cyber breaches continue to make news. And keeping right in step, consumer concern about privacy continues to rise.

      And that concern among consumers should be of concern for us researchers.

      Privacy laws may direct what we can and cannot do, but consumer perception about privacy may direct what we should and should not do.

      If privacy concerns impinge honest and meaningful response to surveys, then we as researchers need to find other means to collect data. By understanding the privacy concerns of our respondents, researchers can preserve the standing of market research techniques.

      Come to see follow up work to our 2015 study that illustrates just how serious data and privacy concerns are among consumers...and how it’s getting worse.

      Walk away with answers to the mysteries of how privacy concerns influence consumer behavior, both online and off.

  • Garrett Gil de Rubio – P2Sample

    Vice President, P2Sample

    Garrett manages P2Sample's demand-side business development efforts, an area which includes oversight of the company's survey-providing partner relationships, strategic partnerships and global bids management team. His team is dedicated to helping P2Sample's clients achieve best results through effective partnership.

    • Mapping The Genome of Data Quality: What Fraud Indicators Can Predict About Response Quality

      Wed. May 10, 2017
      1:05 PM to 1:35 PM

      Data quality is a huge issue in market research and, potentially, a huge problem. If we can't depend on the data we gather, how can we hope to uncover useful insights?

      The Data Quality Genome Project is a collaborative research-on-research initiative to correlate fraud indicators with response quality.

      Want to know what fraud indicators are? Which indicators are likely correlated with response quality? Need to spot new fraud indicators as they emerge?

      Join us for a comprehensive overview of the projects findings thus far – learn to better indentify fraud indicators as part of the path to higher quality data.

      Panel Discussion Featuring:

      • Chuck Miller – President, DM2 (Moderator)
      • Lisa Wilding-Brown – Chief Research Officer, InnovateMR
      • Ken Berry – President, Jibunu
      • Garrett Gil de Rubio – Vice President, P2Sample
  • John M. Gleason

    Founder & President , A Better View Strategic Consulting

    John enjoyed a rewarding career at Procter & Gamble that spanned two decades. Through diverse roles in International Operations, Strategic Sourcing and Design & Innovation organizations, John’s work touched every brand, category, function and region at some point in his tenure.  John was the first P&G executive dedicated to leading and shaping external relationships for all of P&G’s design, innovation, insights and production needs and later touched other areas of the marketing services spectrum.

    • Design Thinking: The Role & Opportunity for Insights

      Thu. May 11, 2017
      8:30 AM to 11:30 AM

      As the world has emerged from global recession, interest in design thinking has soared in the light of the grand success it has brought its champions. The advances in exceptional customer experiences and never-before-seen consumer solutions have not only wowed the world, but made those who fully embrace design thinking into gold standard organizations that inspire us all.

      This quick-hitting workshop will explore design thinking's origins and evolution, its core elements and – very crucially – the barriers and pitfalls that can inhibit its gargantuan potential.

      What's in it for you? Especially heavy emphasis will be placed on the integral niche of research and insights on design thinking.

  • Bob Graff

    Vice President, MarketVision Research

    Bob is responsible for MarketVision’s research-on-research program, charged with exploring, understanding and vetting topics of interest to the research industry. He is also responsible for MarketVision’s corporate marketing and knowledge management programs and leads MarketVision’s data collection teams. Bob recently spent time as Director of Consumer Research for NASCAR and has more than 20 years of combined research experience, working with firms including Burke and BASES. Bob has a BA from Northern Kentucky University and an MBA from Thomas More College.

    • Participant Engagement: From data points to people…much more than just words

      Tue. May 9, 2017
      5:15 PM to 5:45 PM

      Optimizing the experience for research participants can do wonders for the efficiency of data collection and – perhaps more importantly – for the quality of insights that result.

      What are best practices for creating a good participant experience? There are many factors and they come into play before, during and after the participation.

      Walk away from this session armed with best practices and the latest research findings from the GRBN Participant Engagement Initiative. We'll also take time for candid forum discussion about this critical issue.

  • Aziz Hasan – Refinery29

    VP of Product Experience, Refinery29

    Aziz is the VP of Product Experience and has spent more than 10 years in the digital world. He now leads the newly-created product experience teams at Refinery29. In the past, he spearheaded Engagement Strategy at Say Media, led UX design and branding for Before the Label and served as Digital Brand Director for Eva Khurshid where he developed the brand platform and visual communication strategy.

    • Success Secrets in UX Research

      Wed. May 10, 2017
      1:40 PM to 2:10 PM

      User experience can make or break organizations. What does it take to improve UX and achieve success?

      Hear it straight from a powerhouse panel of UX leaders with tremendous achievements in their past. The tricks. The secrets. The hard-won wisdom needed to mimic their success.

      What can eye tracking tell us about what captures users’ attention, what confuses them and how they engage with content? Jennifer Romano Bergstrom from Instagram will give you the scoop.

      What are personas and scaling and how are they best used? Aziz Hasan from Refinery29 will give you the low down.

      How can UX research use big data and better collaborate to go beyond traditional methods? Sheri Sipsis from the UX Center of Excellence at Cox Communication has the answers.

      This panel will be moderated by Mona Patel whose experience in UX stretches back to before UX was even a thing.

       

  • Tiyale Hayes – BET

    SVP Consumer Insight, BET

    For more than a decade, Tiyale has been a strong advocate for the consumer and has helped shape the strategies of some of the world’s biggest and best brands. A 1998 graduate of Hampton University armed with a degree in Marketing, Tiyale started his career in sales at Johnson & Johnson. After learning the fundamentals of how consumers shop in store, he attended business school and earned an MBA in Marketing from Purdue University.

    • Marrying Rigor with Speed to Insight

      Wed. May 10, 2017
      2:30 PM to 3:00 PM

      Marrying the traditional rigor of CPG insight work with the fast-paced needs of media clients has created a new space and new opportunities to advocate for the consumer. If we approach research from a mindset of connecting the consumer end-to-end, powerful insights can be uncovered.

      Come hear how research teams are using nimble tools to uncover those breakthrough insights we all crave, the insights that answer tough business questions.

  • Tim Hoskins – Quester

    President, Quester

    As President of Quester, Tim Hoskins oversees development and spearheads innovation pipelines, vowing to keep Quester ahead of the marketing research industry and taking action to make it happen. In 2011, Hoskins joined Quester as Vice President of Client Relations. He has been instrumental in the development of Quester’s products that provide a new and unique approach for client side research objectives.

    • Artificial Intelligence and Linguistics: The Perfect Recipe to Disrupt Concept Development

      Tue. May 9, 2017
      2:30 PM to 3:00 PM

      How many new products and brands do you see each week? How many of them resonate with you?Join us to learn about the story of Breathology, a start-up who developed disruptive breath-freshening technology who
      was in need of an advertising concept before the official launch. In this presentation, we will explore a concept development approach that is grounded in tradition, while leveraging disruptive technology. The approach amplifies
      the voice of the consumer to create a positioning that resonates and is believable to consumers.

  • Tim Hoskins – Quester

    President, Quester

    As President of Quester, Tim Hoskins oversees development and spearheads innovation pipelines, vowing to keep Quester ahead of the marketing research industry and taking action to make it happen. In 2011, Hoskins joined Quester as Vice President of Client Relations. He has been instrumental in the development of Quester’s products that provide a new and unique approach for client side research objectives.

    • Socializing Innovation & Fringe Ideas Across Large Corporations

      Tue. May 9, 2017
      5:15 PM to 5:45 PM

      You want to be known as an innovator and your company to be considered innovative. But there are many obstacles that prevent new ideas from taking root. And the larger the organization, the greater those obstacles tend to be.

      Learn the strategies that work. How to secure ideas. How to voice various perspectives. How to socialize innovation.

      You can innovate. You can communicate developments. And you can get buy in at all levels. Join us to see how.

  • Manish Jain – Unomer

    Principal Consultant, Digital Insights, Unomer

    Manish enjoys being at the cross-roads of Market Research and Technology. He started his career with a Kantar Group research firm and, over the years, worked with technology services and survey firms. At Unomer, he focuses on evangelizing the platform with research buyers and helping them leverage it as a digital-first insights platform.

    • Next Gen Consumer Connections

      Wed. May 10, 2017
      3:00 PM to 3:30 PM

      3:00 p.m. – 3:15 p.m. — Insights into the App Economy: Engaging Today’s Consumers via Mobile App Networks

      The rise of the ‘app economy’ is underway. Or has it already arrived?

      The nexus of widespread smart phone use worldwide along with massive proliferation of apps has changed so much about our world. Discover a fundamentally new way to conduct research by tapping both the reach and passive data of mobile apps.

      See how to administer simple, visual and interactive surveys that present tantalizing possibilies for targeting, sampling and incentivizing.

      Want precise targeting? Behavioral data? Intelligence delivered in real-time? Mobile research offers it all and more.

      — Manish Jain, Unomer

       

      3:15 p.m. – 3:30 p.m. — Yammer Focus Groups – Reaching Customers In A Faster, Friendlier Way

      Traditional focus groups often fail as the right fit for research. Most customers are online, too busy to devote an hour to discussion and client budgets don’t allow for sufficient outreach and participation. Yammer, Microsoft’s social network for private communication within organizations, can be used to gain faster insights and continual monitoring. It’s the ideal tool for finding – and keeping a finger on – the pulse of customers.

      — Liz Puccianti, Incite Fusion

  • Manvir Kalsi – Samsung

    Senior Manager, Consumer & Market Insights, Samsung

    Manvir Kalsi is a senior manager of the newly-formed Innovation Process and Research team at Samsung Electronics America. Kalsi leads aggregation of both qualitative and quantitative information sources on Samsung and competitive product performance and reports information to relevant parties across the Samsung organization. He also manages market response surveys for key product launches to holistically assess product performance post-launch in a given market to learn and better forecast demand for future products.

    • Socializing Innovation & Fringe Ideas Across Large Corporations

      Tue. May 9, 2017
      5:15 PM to 5:45 PM

      You want to be known as an innovator and your company to be considered innovative. But there are many obstacles that prevent new ideas from taking root. And the larger the organization, the greater those obstacles tend to be.

      Learn the strategies that work. How to secure ideas. How to voice various perspectives. How to socialize innovation.

      You can innovate. You can communicate developments. And you can get buy in at all levels. Join us to see how.

  • Yoni Karpfen – Airbnb

    Lead Experience Researcher, Airbnb

    Yoni is interested in people – what they do; when, where and how they do it; who and what they do it with; and why. His goal is to always be playing a role in the design of the future – of innovative technologies, objects and spaces – creating opportunities for meaningful experiences that resonate with people's lifestyles while evolving the world in which they live.

    • A Backstage Pass to the Renaissance of Hospitality

      Wed. May 10, 2017
      1:05 PM to 1:35 PM

      Futurists who anticipate a world where friends and family interact mostly through digital devices might believe that real-world encounters are headed the way of the fax machine.

      They would be wrong.

      With millions of Airbnb hosts welcoming guests into their homes, hosting complete strangers is more commonplace today than at any other time in history. Yet being a great host can be challenging for even the most socially-inclined. Take a tour behind the scenes of Airbnb's efforts to develop the art of hospitality.

    • Is Declining Projectability A "Hair on Fire" Moment in Market Research?

      Wed. May 10, 2017
      2:30 PM to 3:00 PM

      The horror.

      Embarassing polling misses. New products that bomb with their target markets.

      Relentless drive for speed and low cost from clients who assume that projectability is a given.

      Declining response rates. Unknown skews of all varieties in online panels. A growing focus on social media insights being treated as projectable to all consumers.

      How worried should we be about market research as a dependable driver for decision making? What can astute buyers and responsible vendors do about it?

  • Roddy Knowles – Research Now

    Director, Product & Research Methodology, Research Now

    Roddy serves as Director of Mobile Research at Research Now, where he focuses on mobile research methodology, design and analysis. For more than 10 years, Roddy has concentrated on providing actionable insights from point-of-experience research. He specialized in ethnographic market research prior to turning his focus to mobile. In 2014, he was named one of "20 Researchers You Need to Know" by Survey Magazine. Roddy holds an MA from Boston University and has an extensive academic background in the social sciences.

    • Talk to the Hand: Approaches to Capturing Higher Quality Verbatim Responses in Today’s Mobile World

      Tue. May 9, 2017
      4:40 PM to 5:10 PM

      It’s a dilemma.

      On one hand, open-ended text questions can provide terrific insights. On the other hand, answering open-ended text questions by typing on a mobile device is difficult, to say the least.

      Is the solution to only offer limited, forced-choice questions despite the fact that mobile has overtaken PCs as the connected device of choice?

      No, there are other ways. Using video and voice-to-text, we can have the best of both worlds.

      We’ll show best practices for asking open-ended text questions, even of mobile respondents. We'll also address how participants feel about these solutions and the impact on completion rates and response quality.

  • Jillian Kramer – Ypulse

    Vice President of Research, Ypulse

    Jillian is involved with all facets of custom and syndicated research as well as strategic consulting. She keeps her perspective sharp by engaging with teens and Millennials daily, whether by leading MROCs, pop-up communities, quantitative studies or moderating focus group discussions online and off. The wide range of brands Jillian has been privileged to work with include Facebook, Google, Hershey, Comedy Central and the NFL, all of whom have benefited from her passion for understanding her unique generation.

    • Following Gen Z Storytelling By Intercepting Micro-communication Behaviors

      Wed. May 10, 2017
      3:00 PM to 3:30 PM

      Generation Z has completely disrupted traditional communications and, along the way, market researcher’ attempts to engage, to intercept and to listen in.

      From social to brand relationships, our interactions have – and will continue to – evolve into micro opportunities to connect, engage and react. And with the overload of 24/7 availability across multiple channels, establishing “old-fashioned” conversations is nearly impossible.

      What are we as reseachers to do? It’s vital that we understand the new patterns of usage, the new paradigm of connection and how attention and emotional engagement accompany them.

  • Nick Lanzafame – Buzzfeed

    Head of Strategic Insights & Analytics , Buzzfeed

    Nick reshapes data and insights so they can be leveraged by brands to exploit opportunity and fuel growth. Nick joined BuzzFeed in the spring of 2015 and has quickly built a team of industry-leading researchers to further BuzzFeed's test & learn philosophy by identifying global trends across platforms.  

    • Recoding Culture

      Tue. May 9, 2017
      1:20 PM to 1:50 PM

      As the world gets more digital, audiences are looking for experiences that are more real, more meaningful.

      Yes, communication and exposure to content occurs on screens more each day, but the human dimension remains.

      You can learn to look past the technology to see trends. You can learn to look through the screens to the people behind them to fuel growth. You can learn to examine the data while not losing sight of the people behind that data. And you can learn how identity inspires virality and how content brings out the humanity in all of us.

  • Amber Leila Esco – M3 Global Research

    Chief Strategy Officer, M3 Global Research

    Over her 25-year career, Amber has worked on both the operations and sales side of qualitative and quantitative market research. Prior to joining the data collection industry, Amber worked for six years for a full-service primary research team and was responsible for development, marketing and launch of an FDA-approved drug. A member of EpMRA, ESOMAR, PMRG and Pbirg, Amber has served as President of the Philadelphia Chapter of the MRA, President of the PMRG, and Chair of the board for the PMRG most recently.

    • Participant Engagement: From data points to people…much more than just words

      Tue. May 9, 2017
      5:15 PM to 5:45 PM

      Optimizing the experience for research participants can do wonders for the efficiency of data collection and – perhaps more importantly – for the quality of insights that result.

      What are best practices for creating a good participant experience? There are many factors and they come into play before, during and after the participation.

      Walk away from this session armed with best practices and the latest research findings from the GRBN Participant Engagement Initiative. We'll also take time for candid forum discussion about this critical issue.

  • Germán Loewe – Netquest

    CEO, Netquest

    Germán is founder & CEO at Netquest. He has held leadership positions in the digital and market research industry for over 15 years, including his role as CEO at Wakoopa and board member at the Spanish fintec CrediMarket. Germán holds a PhD in Mathematical Economics from the University of Barcelona. During his career he has collaborated with many academic publications and is a frequent speaker at industry conferences hosted by CASRO, ESOMAR, and others. He also is a part-time lecturer in the Managerial Decision Sciences department at IESE Business School.

    • Participant Engagement: From data points to people…much more than just words

      Tue. May 9, 2017
      5:15 PM to 5:45 PM

      Optimizing the experience for research participants can do wonders for the efficiency of data collection and – perhaps more importantly – for the quality of insights that result.

      What are best practices for creating a good participant experience? There are many factors and they come into play before, during and after the participation.

      Walk away from this session armed with best practices and the latest research findings from the GRBN Participant Engagement Initiative. We'll also take time for candid forum discussion about this critical issue.

  • Jeff McKenna – Critical Mix

    Vice President, Data Processing and Analytics , Critical Mix

    Jeff joined Critical Mix in 2013 after 12 years as a custom market research practitioner where he delivered research solutions using advanced methodologies in quantitative and qualitative techniques. In his current role, he relies on this expertise to provide technical research support for market research clients, becoming a key partner on project management, data delivery and advanced research methods. He also develops and delivers technology-based data reporting and analysis solutions to increase the usefulness of data collected in Critical Mix’s survey platform.

    • Participant Engagement: From data points to people…much more than just words

      Tue. May 9, 2017
      5:15 PM to 5:45 PM

      Optimizing the experience for research participants can do wonders for the efficiency of data collection and – perhaps more importantly – for the quality of insights that result.

      What are best practices for creating a good participant experience? There are many factors and they come into play before, during and after the participation.

      Walk away from this session armed with best practices and the latest research findings from the GRBN Participant Engagement Initiative. We'll also take time for candid forum discussion about this critical issue.

  • Jay Meyers – J.D. Power

    Vice President , J.D. Power

    Jay leads a team of advanced data scientists and industry experts responsible for developing empirical standards for research, advanced data analytics and development of industry specific insights across the company globally.

    Over his 15-year career at J.D. Power, Jay has been instrumental in developing many key analytical approaches and tools and has experience across all industries (e.g., Auto, Financial Services, Insurance) and geographies (Americas, Europe China) that J.D. Power serves.

    • Data Privacy: How Consumers' Concerns Impact Their Behavior

      Wed. May 10, 2017
      1:40 PM to 2:10 PM

      Data hacks and cyber breaches continue to make news. And keeping right in step, consumer concern about privacy continues to rise.

      And that concern among consumers should be of concern for us researchers.

      Privacy laws may direct what we can and cannot do, but consumer perception about privacy may direct what we should and should not do.

      If privacy concerns impinge honest and meaningful response to surveys, then we as researchers need to find other means to collect data. By understanding the privacy concerns of our respondents, researchers can preserve the standing of market research techniques.

      Come to see follow up work to our 2015 study that illustrates just how serious data and privacy concerns are among consumers...and how it’s getting worse.

      Walk away with answers to the mysteries of how privacy concerns influence consumer behavior, both online and off.

    • Is Declining Projectability A "Hair on Fire" Moment in Market Research?

      Wed. May 10, 2017
      2:30 PM to 3:00 PM

      The horror.

      Embarassing polling misses. New products that bomb with their target markets.

      Relentless drive for speed and low cost from clients who assume that projectability is a given.

      Declining response rates. Unknown skews of all varieties in online panels. A growing focus on social media insights being treated as projectable to all consumers.

      How worried should we be about market research as a dependable driver for decision making? What can astute buyers and responsible vendors do about it?

  • Chuck Miller

    President, DM2

    Chuck Miller is a senior insights executive and business owner with expert knowledge of digital and online. A former AOL and Time Warner VP, Miller co-founded Digital Marketing Services (DMS) and later served as Chief Research Officer for uSamp. Today, Chuck leverages his experiences to grow DM2. Chuck has extensive experience as both a provider and client side researcher with significant analytic work in marketing sciences and leading BI functions. A pioneer in online research, Miller is named inventor on a U.S. Patent associated with the first survey router.

    • Mapping The Genome of Data Quality: What Fraud Indicators Can Predict About Response Quality

      Wed. May 10, 2017
      1:05 PM to 1:35 PM

      Data quality is a huge issue in market research and, potentially, a huge problem. If we can't depend on the data we gather, how can we hope to uncover useful insights?

      The Data Quality Genome Project is a collaborative research-on-research initiative to correlate fraud indicators with response quality.

      Want to know what fraud indicators are? Which indicators are likely correlated with response quality? Need to spot new fraud indicators as they emerge?

      Join us for a comprehensive overview of the projects findings thus far – learn to better indentify fraud indicators as part of the path to higher quality data.

      Panel Discussion Featuring:

      • Chuck Miller – President, DM2 (Moderator)
      • Lisa Wilding-Brown – Chief Research Officer, InnovateMR
      • Ken Berry – President, Jibunu
      • Garrett Gil de Rubio – Vice President, P2Sample
  • Tara Montgomery – Consumer Reports

    Senior Director, Health Impact, Consumer Reports

    Tara has spent more than two decades working with academic, cultural, scientific and nonprofit institutions in the U.S. and UK developing strategies to advance the wellbeing of consumers and promoting corporate social responsibility. For the past 14 years, Tara has led health initiatives at Consumer Reports, raising consumer awareness about the changing healthcare system, engaging them in their healthcare decision making and empowering them to lead healthier lives.

    • 5 Guaranteed Methods to Get Your Insights to the C-Suite

      Tue. May 9, 2017
      2:30 PM to 3:00 PM

      This case study demonstrates how a very analytic-driven, research-focused company incorporated qualitative research to get their message to resonate across the C-Suite.

  • Rudy Nadilo - Dapresy

    President, Dapresy

    During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which data is both collected and reported on. In the late 90s, Rudy shook up the industry as CEO of Greenfield Online, where he pioneered the use of the internet to transform the way researchers collected data. That experience earned him a reputation for being one of the leading forces behind the inception of online research.

    • Five Steps to Move Beyond Charts to Actionable Visualizations

      Tue. May 9, 2017
      2:30 PM to 3:00 PM

      For years, bar and pie charts have been the standard for data visualizations. When used properly, they add clarity and understanding to the data. Unfortunately, too often they are dull and lacking in impact; rarely do they encourage
      the marketer to act. At Dapresy, we’ve moved beyond charts and into the territory of the infographic. In this session, you will hear practical advice on how to transform your data into compelling, interactive visualizations. We’ll
      show you “before and after” examples and share five easy steps to get your team started on the road to the modern age of dashboarding.

  • Eric Noble – The CarLab

    President & Founder, The CarLab

    Eric is founder and president of The CARLAB, an advanced automotive consulting firm. The CARLAB is the most influential auto product consultancy in North America, serving car makers like Honda, Toyota, Subaru, and Ferrari. Noble is also Professor of Vehicle Technology at the Art Center College of Design where most world class car designers are trained and contributes frequently as an analyst and media commentator for the auto industry.

    • Taking Risks and the Art of Omission

      Wed. May 10, 2017
      11:15 AM to 12:00 PM

      What purpose does design serve? The egos of the designers? Beauty for beauty’s sake?

      No. Products can transform the quality of our lives, but only when empathy is employed in their design. Great design enhances the lives of those who use it. When planning new products, exploring new technologies and inventing new approaches, empathy is the differentiating factor that makes for true innovation.

      Join Eric Noble of The CARLAB to learn how truly empathetic, human-centered approaches can reinvent invention itself.

  • Katrina Noelle

    President, KNow Research

    Katrina is principal of KNow Research, a qualitative consultancy based in San Francisco, CA that has been designing custom qualitative research design for clients by combining methodologies from traditional in-person research with online and mobile approaches for over 15 years. She is also co-Founder of Scoot Insights, an agile qualitative methodology provider. Clients include companies in the retail, fashion, personal care, consumer packaged goods, technology, medical and financial service industries.

    • Qual Be Nimble, Qual Be Quick

      Wed. May 10, 2017
      3:00 PM to 3:30 PM

      Have you been in conversations where the topic turned to faster, better, cheaper?

      Or is the better question “when isn’t that the topic of conversation”?

      Researchers have come up with some novel approaches to get qual into that conversation. To improve turnaround, reduce costs and expand representativeness, companies are looking to new techniques and new technologies to enhance reach and efficacy.

      We all know that ‘Agile’ is the new watchword. Come hear from companies achieving success with Agile approaches.

  • Stuart Pardau

    Founder/Partner, Stuart L. Pardau & Associates

    Stuart L. Pardau is the founder and principal of Stuart L. Pardau & Associates, based in Los Angeles. Stuart advises clients on intellectual property, data security/privacy, employment and general corporate law, and various regulatory issues confronting the marketing research profession. Prior to starting his own law firm, Stuart served for nearly a decade as chief legal counsel for J.D. Power and Associates. Contact him at Stuart@pardaulaw.com or (310) 948-0861.

    • Big Data & Ad Measurement’s Uncertain Legal Future

      Tue. May 9, 2017
      1:55 PM to 2:25 PM

      Big data and mobile device advertising measurement are nice, lucrative sandboxes to play in. But every opportunity comes with downsides and regulation is something we all must address.

      While the insights industry has innovated with impressive speed and ingenuity in order to tap these new playgrounds, efforts by regulators have been uneven and inadequate.

      Come to learn how legal and regulatory developments in these nascent areas may affect your work now and what may lie ahead.

  • Mona Patel – Motivate

    CEO, Motivate

    Mona is a dynamic, engaging entrepreneur with 17 years experience convincing leaders at some of the world’s biggest brands to understand, value and optimize their customers’ experiences. She is the author of the bestseller Reframe: Shift the Way You Work, Innovate, and Think which inspires others and offers an actionable roadmap for ideation. She is also the Founder and CEO of Motivate, a User Experience (UX) research, strategy and design agency as well as UXHires, a UX-focused staffing agency.

    • Success Secrets in UX Research

      Wed. May 10, 2017
      1:40 PM to 2:10 PM

      User experience can make or break organizations. What does it take to improve UX and achieve success?

      Hear it straight from a powerhouse panel of UX leaders with tremendous achievements in their past. The tricks. The secrets. The hard-won wisdom needed to mimic their success.

      What can eye tracking tell us about what captures users’ attention, what confuses them and how they engage with content? Jennifer Romano Bergstrom from Instagram will give you the scoop.

      What are personas and scaling and how are they best used? Aziz Hasan from Refinery29 will give you the low down.

      How can UX research use big data and better collaborate to go beyond traditional methods? Sheri Sipsis from the UX Center of Excellence at Cox Communication has the answers.

      This panel will be moderated by Mona Patel whose experience in UX stretches back to before UX was even a thing.

       

  • Keith Phillips – SSI

    Senior Methodologist, SSI

    Keith is the Senior Methodologist in SSI’s Knowledge department. Keith’s role at SSI includes conducting primary research projects, helping clients with the research issues they face on a daily basis, training colleagues, and working to support company-wide sampling initiatives. Prior to joining SSI in March of 2010, Keith was a Senior Research Manager in the Motion Picture Division of OTX Research, which he joined in 2004. Keith has presented at MRA, GLC, AAPOR, NEMRA and ARF Rethink among others. He is a volunteer on the Insights Association webinar committee.

    • Using Mobile Friendly MaxDiff to Help Big Brothers Big Sisters Find Mentors

      Tue. May 9, 2017
      1:20 PM to 1:50 PM

      Young adults are a key demographic to target with messaging, not just for business, but for nonprofits as well. And it goes without saying that any research pointed at young adults should heavily incorporate mobile.

      In order to encourage adults – including young adults – to volunteer as mentors, Big Brothers Big Sisters had options for messaging. They could play offense by highlighting the positives, both for kids and for mentors. Or they could play defense by dispelling false perceptions such as the program taking up too much time or costing too much money.

      The study showcased in this presentation incorporated mobile into a new MaxDiff methodology to help Big Brothers Big Sisters hone their message for greater success.

  • Liz Puccianti – Incite Fusion

    Founder , Incite Fusion

    Liz founded Incite Fusion with a vision to collaborate globally with seasoned mavericks in market research and strategy. She has 15+ years of industry expertise, managing and directing qualitative and quantitative research for top supplier firms and at Barclays and Walmart.com. At Walmart.com, Liz designed, managed and evangelized segmentation, branding and loyalty programs for more than 23 product categories, including electronics and gaming. At Barclays, she worked regularly with sales, capital markets, marketing and product innovation.

    • Next Gen Consumer Connections

      Wed. May 10, 2017
      3:00 PM to 3:30 PM

      3:00 p.m. – 3:15 p.m. — Insights into the App Economy: Engaging Today’s Consumers via Mobile App Networks

      The rise of the ‘app economy’ is underway. Or has it already arrived?

      The nexus of widespread smart phone use worldwide along with massive proliferation of apps has changed so much about our world. Discover a fundamentally new way to conduct research by tapping both the reach and passive data of mobile apps.

      See how to administer simple, visual and interactive surveys that present tantalizing possibilies for targeting, sampling and incentivizing.

      Want precise targeting? Behavioral data? Intelligence delivered in real-time? Mobile research offers it all and more.

      — Manish Jain, Unomer

       

      3:15 p.m. – 3:30 p.m. — Yammer Focus Groups – Reaching Customers In A Faster, Friendlier Way

      Traditional focus groups often fail as the right fit for research. Most customers are online, too busy to devote an hour to discussion and client budgets don’t allow for sufficient outreach and participation. Yammer, Microsoft’s social network for private communication within organizations, can be used to gain faster insights and continual monitoring. It’s the ideal tool for finding – and keeping a finger on – the pulse of customers.

      — Liz Puccianti, Incite Fusion

  • Christian Renaud – 451 Research

    Research Director, 451 Research

    As Research Director of 451 Research's Internet of Things practice, Christian covers the ongoing virtualization and digitization of the physical world around us. For 25 years prior to joining 451 Research, Christian built nationwide networks at large and small enterprises, worked with Fortune 500 companies in the systems integrator channel, built products at Cisco Systems and ran the company's New Markets and Technologies team. He has been the CEO of multiple startups, worked in venture and angel capital, and has served as an advisor to G20 and European Commission projects.

    • The Promise & Peril of Self-Driving Cars

      Wed. May 10, 2017
      1:05 PM to 1:35 PM

      Connected cars have already changed the way we drive. Cars have evolved beyond basic transportation to become a hub of commerce and entertainment.

      By the end of the decade, self-driving cars will come to market. Ride-sharing and car-sharing services like Uber and Zipcar are further redefining one of America’s favorite pasttimes.

      What does this mean for transportation, one of the largest sectors in our economy? And what does it mean for the researchers who support this massive industry?

      As this giant shake up in transportation continues to roll forward, we will be presented with great obstacles . . . but also great opportunities.

      Join us to learn more about the promise and the peril of the years ahead.

  • Catherine Rogers – Vision Critical

    Senior Vice President, Customer Success, Vision Critical

    Catherine leads Vision Critical's Community Panel Research division. Catherine has extensive research experience in the areas of market segmentation, market profiling, brand equity assessment, concept/design assessment, customer experience measurement, advertising testing, and custom panel development. Since joining Vision Critical, she has concentrated on the development, management and maintenance of online communities and community panels.

    • Participant Engagement: From data points to people…much more than just words

      Tue. May 9, 2017
      5:15 PM to 5:45 PM

      Optimizing the experience for research participants can do wonders for the efficiency of data collection and – perhaps more importantly – for the quality of insights that result.

      What are best practices for creating a good participant experience? There are many factors and they come into play before, during and after the participation.

      Walk away from this session armed with best practices and the latest research findings from the GRBN Participant Engagement Initiative. We'll also take time for candid forum discussion about this critical issue.

  • Jennifer Romano Bergstrom – Instagram

    UX Researcher, Instagram

    Jennifer has more than a decade of experience planning, conducting and managing user-centered research projects. At Instagram, she leads user experience (UX) research in emerging markets. She leads, conducts and manages UX studies across multiple teams simultaneously and collaborates across disciplines to understand the user experience. Jen specializes in experimental design, implicit learning and eye tracking. Jen co-authored Eye Tracking in User Experience Design (Elsevier, 2014), Usability Testing for Survey Research (Elsevier, 2017) and has published countless peer-reviewed articles.

    • Success Secrets in UX Research

      Wed. May 10, 2017
      1:40 PM to 2:10 PM

      User experience can make or break organizations. What does it take to improve UX and achieve success?

      Hear it straight from a powerhouse panel of UX leaders with tremendous achievements in their past. The tricks. The secrets. The hard-won wisdom needed to mimic their success.

      What can eye tracking tell us about what captures users’ attention, what confuses them and how they engage with content? Jennifer Romano Bergstrom from Instagram will give you the scoop.

      What are personas and scaling and how are they best used? Aziz Hasan from Refinery29 will give you the low down.

      How can UX research use big data and better collaborate to go beyond traditional methods? Sheri Sipsis from the UX Center of Excellence at Cox Communication has the answers.

      This panel will be moderated by Mona Patel whose experience in UX stretches back to before UX was even a thing.

       

  • Samrat Saran – ABInbev

    Global Insights Director, ABInbev
    • Business Model Innovation: Positioning For Success in Today’s Corporate World

      Tue. May 9, 2017
      4:40 PM to 5:10 PM

      The insights industry needs a makeover.

      In too many organizations, the insights group is still seen as a cost center rather than as a value generator. We need to evolve, to be sure, but we also need to change perceptions of what we do. How do we act as owners? Develop as professionals? Continue to push our industry forward?

      Join us for this important exercise.

  • Kelsy Saulsbury – Schwan's Shared Services

    Consumer Understanding & Insights Manager, Schwan's Shared Services

    Kelsy is driven to provide impactful consumer knowledge by synthesizing qualitative and quantitative data and distilling it down to the exceptional insights that drive businesses forward. With a background in communications and public speaking, she’s passionate about telling the consumer story. Focused on Schwan’s Home Service business unit, Kelsy provides consumer research leadership, strategic consultation, and thought leadership to all levels of brand management and other functional areas around identification of business opportunities.

    • Welcome

      Tue. May 9, 2017
      8:20 AM to 8:45 AM

      Opening perspectives set the stage for a productive and inspiring two days of learning and networking with your peers.

    • Opening Remarks

      Wed. May 10, 2017
      9:00 AM to 9:15 AM
  • Ted Saunders – MaritzCX

    Digital Solutions Manager, MaritzCX

    Ted is frequently relied upon within MaritzCX for his expertise in all aspects of digital data collection.  He has designed and managed many mobile research-on-research projects in collaboration with clients and external vendors to better understand the challenges mobile respondents face and identify best practices for web survey programming within the limits of the small screen.  Results of these studies have been shared at many industry events.  Ted has a BSBA from Saint Louis University and an MBA from Washington University in Saint Louis.

    • Talk to the Hand: Approaches to Capturing Higher Quality Verbatim Responses in Today’s Mobile World

      Tue. May 9, 2017
      4:40 PM to 5:10 PM

      It’s a dilemma.

      On one hand, open-ended text questions can provide terrific insights. On the other hand, answering open-ended text questions by typing on a mobile device is difficult, to say the least.

      Is the solution to only offer limited, forced-choice questions despite the fact that mobile has overtaken PCs as the connected device of choice?

      No, there are other ways. Using video and voice-to-text, we can have the best of both worlds.

      We’ll show best practices for asking open-ended text questions, even of mobile respondents. We'll also address how participants feel about these solutions and the impact on completion rates and response quality.

  • Zach Simmons – Discuss.io

    CEO, Discuss.io

    Zach is the Founder and CEO of Discuss.io, an online video conferencing research platform. Zach has 20 years of experience building software. Prior to founding Discuss.io, he was the Technical Product Manager for Amazon Web Services (S3) where he ran the team that built the infrastructure that now powers a significant percentage of the modern internet. Zach holds an MBA from the University of Chicago Booth School of Business.

    • Qual Be Nimble, Qual Be Quick

      Wed. May 10, 2017
      3:00 PM to 3:30 PM

      Have you been in conversations where the topic turned to faster, better, cheaper?

      Or is the better question “when isn’t that the topic of conversation”?

      Researchers have come up with some novel approaches to get qual into that conversation. To improve turnaround, reduce costs and expand representativeness, companies are looking to new techniques and new technologies to enhance reach and efficacy.

      We all know that ‘Agile’ is the new watchword. Come hear from companies achieving success with Agile approaches.

  • Cagdas Sirin – Chobani Insights

    Senior Vice President, Chobani Insights

    Dr. Cagdas Sirin provides intellectual leadership by generating ideas and conceptual frameworks to guide research, analysis and output. He synthesizes numerous analytic efforts to draw meaningful conclusions. Dr. Sirin taught undergraduate, graduate and Ph.D. courses in economics, econometrics and statistics. He is currently Senior Vice President at Chobani leading Insights.

    • How Chobani Uses Insights to Unlock the Gold

      Tue. May 9, 2017
      4:05 PM to 4:35 PM

      Moving the needle at retail.

      Isn't that the ultimate goal for so many of us? The question, as always, remains how.

      Learn how Chobani, the leading American producer of Greek yogurt, deployed micro-location, live market testing and other techniques to uncover the customer insights that made it happen.

      Our success can inform yours. Move from insight to action to impact.

  • Margie Strickland – Synthesio

    Director of Analytics, Synthesio

    Margie is a marketing scientist and expert in insights analytics with more than 20 years experience in the market research industry. She is currently the Director of Analytics at Synthesio, a leading global Social Intelligence platform that provides real business results. Margie leads the insights team in the execution of best practices, leveraging social media conversations to inform and answer clients' key business questions.

    • Smashing the Silos Between Data Sets

      Tue. May 9, 2017
      3:30 PM to 4:00 PM

      Historically, online and offline data have been relegated to separate silos and prevented from uniting by both the variety and disparity of different KPIs. So, while both survey data and social media conversations provide rich insights, the two are not frequently intertwined to leverage their combined power.

      All that has changed. Using new technologies, it’s now possible to compare industry-standard metrics across platforms and disciplines.

      Explore how Synthesio and ANZ Bank smashed the silos surrounding previously-incomparable data sets.

  • Radha Subramanyam - iHeartMedia

    President of Insights, Research and Data Analytics, iHeartMedia

    Radha is President of Insights, Research and Data Analytics for iHeartMedia, which has the largest reach of any radio or television outlet in America. Having spent the last decade as a top market research and consumer insights expert, she is one of a select group of media and entertainment executives with extensive experience in all areas of the industry – television, digital, radio, and social media.

    • Center Stage with IHeartMedia

      Wed. May 10, 2017
      10:00 AM to 10:45 AM

      Radha will be interviewed by Kelsy Saulsbury, Consumer Understanding & Insights Manager, Schwan’s Shared Services.

       

       

       

       

       

  • Anthony Tasgal – P.O.V. Marketing and Research

    Founder, P.O.V. Marketing and Research

    Anthony "Tas" Tasgal is a Man of Many Lanyards. He runs his own training company, teaches courses on Storytelling, Behavioural Economics, and Insightment and Creative Briefing, lectures at various universities, and consults as a freelancer on brand strategy. He is the author of The Storytelling Book, the award-winning guide to using storytelling techniques to improve presentations and communication.

    • Achieving Peak “Insightment”

      Wed. May 10, 2017
      9:15 AM to 10:00 AM

      Clients have changed. Research is evolving. We need a new kind of hero.

      Merely uncovering insights is not enough. We must also make them actionable.

      You can be that hero. You can become the champion of change. You can help your clients achieve “Peak Insightment.” Quoting from his award-winning The Storytelling Book, Anthony Tasgal will show the way.

      Don’t just relay the results of your work. Get your insights across. Don’t merely hand over your insights and hope for the best. Influence your audience. If you embrace the power of emotion, empathy and context, both you and your organization will climb untold peaks.

  • Michael Tchong – Ubercool

    Founder, Ubercool

    Michael is the founder of ubercool INNOVATION and a motivational speaker who specializes in trends and innovation. He has riveted audiences worldwide with inspirational insights into innovations, trends, technology and social media. His talks showcase brands that leverage "Ubertrends," those massive market waves that are reshaping our culture. Michael is the author of Social Engagement Marketing, an expert guide to the world of social media.

    • Riding Ubertrend Waves

      Tue. May 9, 2017
      9:30 AM to 10:15 AM

      Don't miss your moment.

      The pace of change in our society only continues to increase. Trends – sometimes lasting and sometimes fleeting – sweep through but leave in their wake lasting changes. Spotting such trends and dissecting the opportunities that they create can yield innovation, growth and breakthroughs like few phenomena can.

      Michael Tchong, author of Trendscape and a man known as "the most influential trend-spotter in America" will show you how it’s done. By showcasing brands and individuals who are harnessing trends and reinventing entire industries and market sectors as a result.

      Download the first chapter of Michael's soon-to-be-published book, Ubertrends: Chapter 1, Digital Lifestyle: Marriage of Man & Machine

       

       

  • Jonathan Tice – FocusVision

    Senior Vice President, North American Sales, FocusVision

    Jonathan has 15 years of experience in online market research—and a background that includes executive leadership roles in sales, marketing, operations and product management. An active contributor to several industry organizations, Jonathan has been involved in several research-on-research initiatives. He has served as New England chapter president of the Market Research Association (MRA) and was a national online subject matter expert for the organization. Prior to joining FocusVision, Jonathan held positions at Decipher, Lycos, Authentic Response and TechTarget.

    • Talk to the Hand: Approaches to Capturing Higher Quality Verbatim Responses in Today’s Mobile World

      Tue. May 9, 2017
      4:40 PM to 5:10 PM

      It’s a dilemma.

      On one hand, open-ended text questions can provide terrific insights. On the other hand, answering open-ended text questions by typing on a mobile device is difficult, to say the least.

      Is the solution to only offer limited, forced-choice questions despite the fact that mobile has overtaken PCs as the connected device of choice?

      No, there are other ways. Using video and voice-to-text, we can have the best of both worlds.

      We’ll show best practices for asking open-ended text questions, even of mobile respondents. We'll also address how participants feel about these solutions and the impact on completion rates and response quality.

  • Olivier Tilleuil – EyeSee

    Managing Director, EyeSee

    Olivier is Managing Director & Founder of EyeSee. He built the company from scratch to become the employer of more than 30 that it is today.  Olivier is responsible for the company's US market and . is a frequent speaker at insights and entrepreneurship events. He has won numerous awards in the field. Previously, Olivier worked as an innovation management consultant atAddestino and as a research associate at Vlerick. He earned an MSc. in Business Engineering, magna cum laude.

    • How Facial Coding Helps to Maximize Effects of Online Advertising

      Tue. May 9, 2017
      4:40 PM to 5:10 PM

      Billions are invested in online video advertising, all with the same, singular hope – becoming the next viral video.

      Unfortunately, no accurate method exists to predict a video ad’s potential to go viral on social media. Surveys are great, but respondents lie, respondents rush, respondents change their opinion retroactively.

      Facial coding bypasses these problems to get researchers a more intimate and more powerful peek at respondents’ mindsets. This next-gen technology is twice as efficient as traditional surveys as illuminated in an EyeSee online video study of more than 1,500 respondents.

      Get to know your respondents like never before. Join us.

  • Thomas Troch – InSites Consulting

    Business Director, InSites Consulting

    With a background in industrial design and a curious mindset, Thomas has a wealth of experience in uncovering insights that jumpstart innovation. He has worked with a diverse range of companies that includes Google, PepsiCo, Philips, Heineken, Bloomingdales and Air France KLM. Thomas heads innovation research projects at InSites Consulting to integrate incubation, diversity, empathy and assessment in the innovation practices of global brands.

    • VR: The Ultimate Empathy Machine

      Tue. May 9, 2017
      1:20 PM to 1:50 PM

      By its very definition, the pursuit of insights is an exercise in empathy. Surveys, focus groups, data collection, and so on — all just means to empathize with research subjects, to walk in their shoes.

      Like never before, virtual reality can almost literally put researchers into the shoes of their subjects. Using affordable 360-degree cameras and basic virtual reality, your clients can now experience the world of their consumer.

      Rumblings about virtual reality and its promise have been around for years. Now, the promise has arrived. Come to see how virtual reality is already making an impact in our industry.

  • Whitney Walker - Sonos

    GM, Sonos
    Whitney is the executive leader of SONOS retail stores responsible for growth strategy, environmental and interactive customer experience, store design and construction, customer service, operations and retail technology.
    • Agile Research for Next Generation Retail

      Tue. May 9, 2017
      1:55 PM to 2:25 PM

      How do you make a store unlike anything ever seen? How do you engage customers so deeply that they don't even realize they are learning complex technological concepts? And how do you develop a massive, experiential retail environment that you know will succeed on day one of the store's opening?

      Sonos and innovation consultancy BeyondCurious did just that for Sonos’s flagship Greene Street retail store. They brought the customer along throughout the design of the store through agile UX research. The end result was a first-of-its-kind retail store that created an epic experience for customers.

      At this breakout session, you will hear how the team:

      • Used agile user experience research to understand, measure and iterate design elements such as the technology, physical space and service models
      • Integrated quantitative metrics sprint-over-sprint to evaluate qualitative experience research
      • Tracked both quantitative and qualitative data to ensure that the store would be a hit with customers before it even opened
  • Eric Whipkey – Navy Federal Credit Union

    Leader, Satisfaction & Experience Metrics, Navy Federal Credit Union

    Eric calls on extensive experience across numerous industries, including nonprofit, finance, government, healthcare and food service. He has managed a large member experience metrics program at one of the largest national credit unions. Much of Eric's 25+ years of market research focused on the client side and spans qualitative and quantitative research as well as customer experience. He is a regular contributor to Quirk’s Market Research Review and presented at the Quirk’s event in 2014 and 2015.

    • Using Design Thinking to Bring Innovation to Market Research

      Tue. May 9, 2017
      12:45 PM to 1:15 PM

      Design is more than just the box.

      Design is more than just the look and feel. Design applies to how a thing works – how any thing – works...and not just products.

      Design thinking applies to systems, methodologies and customer experiences. Tapping imagination and intuition as well as logic and scientific reasoning, design thinking seeks to explore what’s possible and how to create a better experience for the customer.

      Design-driven companies like IBM, Nike, Apple and Coca-Cola have outperformed the S&P 500 by more than 200% over the last 10 years.

      Design thinking applies to insights groups, too. Grasp it, embrace it, and become design-driven and you can transform your insights group into a next generation solution provider.

  • John Joseph Whittle – Feelr

    Co-Founder, Feelr

    After 10 years in academia, completing a Ph.D. and authoring a number of papers, John decided to bring his research expertise to the MR industry. Amongst topics like gender and identity, he explored contemporary technology developments amongst millennials, honing his skills through challenging projects that demanded innovative methods. The work he completed within the academic field identified a critical need within the MR industry. This led to Feelr, a research agency that employs theoretically sound and effective research to produce efficient and actionable insights.

    • Qual Be Nimble, Qual Be Quick

      Wed. May 10, 2017
      3:00 PM to 3:30 PM

      Have you been in conversations where the topic turned to faster, better, cheaper?

      Or is the better question “when isn’t that the topic of conversation”?

      Researchers have come up with some novel approaches to get qual into that conversation. To improve turnaround, reduce costs and expand representativeness, companies are looking to new techniques and new technologies to enhance reach and efficacy.

      We all know that ‘Agile’ is the new watchword. Come hear from companies achieving success with Agile approaches.

  • Lisa Wilding-Brown – Innovate

    Global Operations, Innovate

    Lisa has been in the industry since the inception of Online Research. Lisa’s specialties include sampling and survey design, panel development and management, online and mobile recruitment as well as full service mixed-mode field management. As Chief Research Officer, Lisa is responsible for panel quality, best practices and sampling methodologies as well as spear-heading the firm’s DIY platform scheduled to debut in 2017.

    • Mapping The Genome of Data Quality: What Fraud Indicators Can Predict About Response Quality

      Wed. May 10, 2017
      1:05 PM to 1:35 PM

      Data quality is a huge issue in market research and, potentially, a huge problem. If we can't depend on the data we gather, how can we hope to uncover useful insights?

      The Data Quality Genome Project is a collaborative research-on-research initiative to correlate fraud indicators with response quality.

      Want to know what fraud indicators are? Which indicators are likely correlated with response quality? Need to spot new fraud indicators as they emerge?

      Join us for a comprehensive overview of the projects findings thus far – learn to better indentify fraud indicators as part of the path to higher quality data.

      Panel Discussion Featuring:

      • Chuck Miller – President, DM2 (Moderator)
      • Lisa Wilding-Brown – Chief Research Officer, InnovateMR
      • Ken Berry – President, Jibunu
      • Garrett Gil de Rubio – Vice President, P2Sample
  • Kyle Wong – Pixlee

    Chief Executive Officer and Co-Founder, Pixlee

    Kyle is the Chief Executive Officer and Co-Founder of Pixlee, a visual marketing platform that helps brands to market and sell using real customer photos and videos. Pixlee works with more than 150 customers, including top brands like Levi’s Jeans, Kenneth Cole and Kimpton Hotels & Restaurants.

    • Instagram as a Source of Consumer Insight & Measurement for Brand Equity

      Tue. May 9, 2017
      4:05 PM to 4:35 PM

      Customers are more than just consumers. They may follow industry trends, but they also influence those trends. Watching this back and forth is changing how brands do business as result.

      But watching is not enough. Brands can be proactive . . . including yours. Learn how to curate native experiences with takeaways from the customer-sharing journey and insert your brand both before and after the purchase.

  • Pranav Yadav – Neuro-Insight

    CEO, Neuro-Insight

    Named recently by Forbes as one of the Top 30 Under 30 in Marketing, Pranav is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between product, communication, context and consumer. Pranav is an ARF Great Mind Award winner.

    • Welcome

      Tue. May 9, 2017
      8:20 AM to 8:45 AM

      Opening perspectives set the stage for a productive and inspiring two days of learning and networking with your peers.

    • Opening Remarks

      Wed. May 10, 2017
      9:00 AM to 9:15 AM
    • Science and Creativity Walk Into a Bar

      Tue. May 9, 2017
      8:45 AM to 9:30 AM

      At the intersection of psychology and technology lies the power to discover unparalleled insights into our audiences. Advances in neuroscience and behavioral economics now allow us unprecedented access to what’s happening in the minds of those we most want to reach.

      Twitter has used it. As has Google. And Facebook. Nestle, Target and Unilever, too. How can creatives leverage these advances for optimal effect?

      Learn how from Pranav Yadav, visionary CEO of Neuro-Insight. By using granular measurements of audience brain response when exposed to media and advertising, a new echelon of insights is now within grasp. What was once science fiction is now science fact. Come to see the do’s and don’ts to deliver creative that truly resonates.

  • Carrie Yury – BeyondCurious

    Head of Experience Research and Strategy, BeyondCurious

    Carrie is a purpose-driven truth seeker with a passion for making things that matter. In her 20-year career as an artist, consultant and educator, she has created impact through understanding people, systems and organizations. Carrie's critically constructive approach to her work is fueled by a commitment to progressive innovation. A builder, connector and collaborator, she developed the sprint-based Agile Research methodology that helps BeyondCurious’ Fortune 1000 clients innovate at speed.

    • Agile Research for Next Generation Retail

      Tue. May 9, 2017
      1:55 PM to 2:25 PM

      How do you make a store unlike anything ever seen? How do you engage customers so deeply that they don't even realize they are learning complex technological concepts? And how do you develop a massive, experiential retail environment that you know will succeed on day one of the store's opening?

      Sonos and innovation consultancy BeyondCurious did just that for Sonos’s flagship Greene Street retail store. They brought the customer along throughout the design of the store through agile UX research. The end result was a first-of-its-kind retail store that created an epic experience for customers.

      At this breakout session, you will hear how the team:

      • Used agile user experience research to understand, measure and iterate design elements such as the technology, physical space and service models
      • Integrated quantitative metrics sprint-over-sprint to evaluate qualitative experience research
      • Tracked both quantitative and qualitative data to ensure that the store would be a hit with customers before it even opened