The inaugural event of the new Insights Association is an unprecedented mash up of peer-reviewed research-on-research, innovation in action and a curated presentation of what’s next that will disrupt the market research industry.
Hear how insights leaders are applying more creative thinking, deploying new techniques and testing emerging technologies in order to uncover more meaningful customer insights. Walk away on fire with new ideas to put into action the next day . . . if not the same day.
Featured speakers include Lyft, Verizon, Airbnb, Anthem, Instagram, Samsung, Microsoft, Condé Nast, Buzzfeed, Chobani, AB Inbev, Cox Communications, Dorchester Collection, Navy Federal Credit Union, Ogilvy, Refinery29 and more.
Fresh market research topics will be served in three tracks:
Research Thought Leadership
Novel approaches to research and fresh thinking around issues like mobile, privacy, gamification, chatbots, data quality, data fusion, agile qual techniques and much more.
Don’t miss the best presentations chosen by a panel of experts from an overwhelming response to our industry-wide call for proposals.
Innovation in Action
Case studies from today’s top brands will show how they are deploying geo-location, design thinking, mobile instant messaging, behavior-based analytics and more to advance the strategic positioning of insights within their organizations.
Fringe Tech & Macro trends
Discover how drones, AI, wearables and other seismic technologies will accelerate speed to insights in the next few years . . . or months. Understand how macro trends like IoT, Smart Home and driverless cars will bring consumers closer than ever. Through moderated peer discussions, you’ll connect the dots to inform and influence your current work.
☑ NEUROSCIENCE ☑ DESIGN THINKING ☑ MOBILE ENGAGEMENT ☑ AGILE QUAL ☑ DATA QUALITY ☑ GEO-LOCATION ☑ GAMIFICATION ☑ DATA VISUALIZATION ☑ AI & MACHINE LEARNING ☑ SPEECH-TO-TEXT ☑ DATA FUSION ☑ DIGITAL WOM ☑ PRIVACY ☑ IoT ☑ BALANCING AUTOMATION WITH ENGAGEMENT ☑ PASSIVE MEASUREMENT ☑ MICRO-TARGETING ☑ REDUCING SURVEY ERROR ☑ NEW TEAM STRUCTURE ☑ BUSINESS MODEL INNOVATION
☑ AND MORE