Can you improve how you develop insights and strategies?
One of the most powerful and cost-effective ways to do so is by learning from experts, with an intensely interactive, efficient and rich-in-content MR conference an integral part of meeting that goal.
The 2016 Insights & Strategies Conference (ISC) was designed just that way.
A veteran research CEO recently said that regardless of their specialties, researchers of the future must have a broad working knowledge of all the tools available to discover insights and strategies as well as the moxie to offer fresh perspectives. To that end, here are just 3 of 32 sessions offered at ISC:
Unilever’s Crystal Ball — Unilever’s global director of research innovation for consumer & market insights will explain how she engages companies that are out ahead of the MR technology curve, debuting three partners new to the North American market in AI, wearables, video analytics and the advanced focus group moderator marketplace.
The Future of Insight-Led Innovation — Using new technologies to create overnight prototypes, taking 2D ideas to 3D reality in a matter of hours, not months. Combining a passion for the power of consumer insights, proven innovation techniques, and the latest “maker” technology, you can create ideation sessions that colleagues relish, not dread.
Second City Workshop — Telling stories that are relevant is what keeps Second City on the cutting edge of entertaining but informative satire. These skills have proven equally successful in business. Hear from trained Second City actors, writers, and directors how to improve your storytelling, polish your stage presence and deliver stories that will have them coming back for more.
ISC is a terrific place to network and learn best practices from colleagues. Organized and chance meetings with a community of research experts immersed in the very latest market trends, approaches, methodologies and best practices can provide a lifetime of support.
The right education can improve competitiveness, as well as motivate, inspire and enable growth, directly benefiting you and your team every day.
The right strategic idea can return many times the cost of attending ISC.
The right knowledge can be an incredible short cut to supercharge day-to-day productivity.
Advance how you develop insights and strategies at ISC 2016!
Members, registerfor $1599!
Non-Member Registration of $1999 Includes a One-Year MRA Membership!
What color should you wear for your online dating profile photo? What font should you use for your print piece? How does the weather affect consumers’ spending habits? How might an unfamiliar company’s three-letter ticker code affect its stock price? Uncovering just such insights into human behavior with humor and piercing vision has made Alter not only a New York Times bestselling author, but also a widely-published expert and consultant for business giants such as Apple, Google, Fidelity, and Prudential.
As a keynote speaker at ISC, Alter will share his near clairvoyant sensibilities, explaining how he sees insights below the surface to reveal the subliminal and help make you a more successful researcher.
A pioneer in the field of motivation and personality, Brian Little focuses on the personal interests, large or small, that drive individuals at different stages of life and often push them to act out of character. In his landmark book Me, Myself, and Us, Little explores these personal interests and explains how they influence daily behavior and decision-making.
For marketing researchers, his work has uncovered new insights that amplify, but also sometimes contradict, traditional personality theory and that invigorate thought on product development and brand loyalty.
What’s the deal with people under 35? This age group is taking longer than ever to finish school, get out of debt, and start their careers. At ISC, Derek Thompson explores the consumer habits of this generation, shedding light on what kinds of ads they pay attention to, what manner of media they consume, and the sort of messages they accept and reject. What should marketers be doing to target this informed, technology-driven, and very connected generation?
Derek Thompson, a Millennial himself, is a senior editor at The Atlantic magazine, where he has used quantitative analysis and hard economic data to yield valid and intriguing insights, revealing facts to get in front of this critically-important group. At ISC, he'll discuss advertising, markets, and the psychology not only of Millennials, but also of Plurals, the newest digital natives.
Hear from Past Attendees
As someone who has recently transferred from marketing communications to marketing analytics, I’m looking forward to expanding my knowledge and learning from industry leaders.
Social Media and Market Research Specialist, Great Lakes Higher Education Corporation
This will be my first ISC and I am thrilled to attend. I look forward to meeting and networking with others in my profession. Being new to the association industry, I am particularly interested in some of the opportunities my peers are facing and how they are using research to drive change and remain competitive.
AD: Market Research & Brand Management, RSNA
I’m a new MRA member and am excited to try a new channel for growth and learning for my company. ISC offers us an opportunity to meet new people and hear what the industry is saying, understand the issues and build relationships and connections. There are excellent speakers and sponsors. I am excited to take it all in and meet a lot of new people.