2016 Insights & Strategies Conference

Program

Being face-to-face with your peers can be the most intense, productive, and wonderful collaborative experience. ISC's unique environment makes that work. For 2016, you'll be tremendously busy and have lots to discuss between and after:

  • 45 speakers covering 32+ topics – 3 essential keynotes – 3 future-focused general sessions – 18 remarkable breakouts 8 inspiring workshops
  • 9 networking opportunities, including a blowout Opening Expo Party and An Evening in N'awlins! Details below...

May 18, 2016

9:00am to 7:00pm
1:00pm to 1:30pm
David W. Almy +2

David W. Almy , Tim Hoskins – Quester, Scott Baker, PRC – Schlesinger Associates

1:30pm to 2:30pm
Brian Little
keynote

Brian Little

A pioneer in the field of motivation and personality, Brian Little focuses on the personal interests, large or small, that drive individuals at different stages of life and often push them to act out of character. In his landmark book Me, Myself, and Us, Little explores these personal interests and explains how they influence daily behavior and decision-making. For marketing researchers, his work has uncovered new insights that amplify, but also sometimes contradict, traditional personality theory and that invigorate thought on product development and brand loyalty. In addition to teaching at Harvard, Little is a distinguished scholar at Cambridge University, a senior fellow at Wharton, and a distinguished research professor emeritus at Carleton University in Ottawa as well as the kickoff keynote at ISC 2016.
2:30pm to 3:15pm
3:15pm to 4:15pm
Marie Wolfe +4

Marie Wolfe, Simon Campbell, Zoe Neuschatz, Talia Cirangle, Zach Simmons

4:25pm to 5:25pm
Rebecca Brooks

Rebecca Brooks

May 19, 2016

7:30am to 8:20am
7:30am to 6:00pm
8:30am to 9:30am
Derek Thompson - The Atlantic
Keynote
keynote

Derek Thompson - The Atlantic

Derek Thompson takes a close look at Millennials — the most educated yet most under-employed generation in modern history — and sees Plurals ahead, who follow right behind them. What do these demographics like to buy, wear, and drive? Why are they purchasing fewer houses and cars and rejecting the status symbols of previous generations, and how does this affect the economy? Thompson, a senior editor at The Atlantic, reveals why they think and act the way they do.
9:45am to 10:30am
Scott von Lutcken – Merck +2

Scott von Lutcken – Merck, Heather Collins, PRC, William Stone

Chris Plating +1

Chris Plating, Cynthia Davis

10:30am to 11:15am
12:00pm to 12:50pm
1:00pm to 2:00pm
Adam Alter
Keynote
keynote

Adam Alter

Adam Alter studies how we think and decide — and how consumers spend and save, doctors diagnose, judges punish, and investors invest. In the New York Times bestseller, Drunk Tank Pink, Alter shows us that so many of those thoughts and decisions are deeply influenced by forces that escape our attention and elude our control. Alter will share his near clairvoyant sensibilities to help make you a more successful researcher.
3:10pm to 3:45pm
2:10pm to 3:10pm
Rob Stone +4

Rob Stone, Jude Olinger - The Olinger Group, Paul Allen – Olson Research Group, Monica Zinchiak, Scott Baker, PRC – Schlesinger Associates

May 20, 2016

7:30am to 4:00pm
7:30am to 8:20am
8:20am to 8:50am
David W. Almy +2

David W. Almy , Tim Hoskins – Quester, Scott Baker, PRC – Schlesinger Associates

9:45am to 10:00am
11:15am to 1:00pm